Bolna

Bolna is a voice AI platform for inbound and outbound calling in Indian-language and multilingual workflows. Automate support, sales, recruitment, and more with no-code and API setup.

AI Voice Assistants AI Recruiting Sales Assistant AI Agent Development No-Code & Low-Code AI Customer Support

Visit Website

Overview

Bolna is a voice AI platform for building inbound and outbound calling agents for Indian-language and multilingual use cases. The site positions it for customer support, sales, recruitment, and other call-heavy workflows that need natural conversation and action-taking, not just speech generation.

The product offers both a no-code playground and developer APIs. Users can start from pre-built templates or build from scratch, then connect telephony and AI providers to run live calls, trigger workflows, and route conversations across support, recruiting, and operational use cases.

Features

Bulk calling at scale

Run large outbound or inbound call campaigns at once, including thousands of AI calls simultaneously.

Custom API triggers

Trigger external APIs during a live call so the agent can look up data or update systems in real time.

Human-in-the-loop handoff

Transfer a conversation to a human agent when the workflow needs escalation or manual handling.

Workflow integrations

Connect the platform with n8n, Make, Zapier, and other workflow tools for post-call actions and automations.

Model and provider flexibility

Use Bolna with 20+ ASR, LLM, and TTS models, including supported providers listed on the integrations page.

Data and cost control options

Choose India/USA data residency options and use BYOK for supported AI services on the pricing page.

Use Cases

Customer support call handling
Handle inbound FAQs and triage outside business hours, with agents designed to answer calls around the clock and route conversations as needed.
Recruitment workflows
Run high-volume candidate screening and interviews, then generate structured evaluations and support scheduling or rescheduling.
Ecommerce recovery campaigns
Call shoppers about abandoned carts or order-related follow-ups, and use live conversation to recover sales or share next-step links.
Operational call automation
Manage operational call flows such as COD confirmation or last-mile logistics tasks where structured, repeatable conversations matter.
Workflow-connected calling
Connect phone conversations to downstream automation tools and scheduling systems so call outcomes can trigger follow-up work.

Pros and Cons

Pros

Supports both no-code and API-based agent building.
Covers inbound and outbound calling for multiple business workflows.
Offers multilingual support, including Indian languages and Hinglish.
Includes workflow, telephony, and model integrations for production use.
Provides usage-based, pilot, and enterprise pricing options with a free-credit entry point.

Cons

The integrations page is detailed, but the source provided here does not include a full supported-channel or setup matrix.
Some pricing details are plan-based and usage-based rather than fixed-package pricing, so buyers need to review usage carefully.

FAQ

How do teams get started with Bolna?

Bolna provides a no-code playground and developer APIs. The source shows a setup flow of connecting an account, configuring an agent from a template or from scratch, and then triggering calls from the dashboard or API.

What pricing options does Bolna offer?

The pricing page shows pay-as-you-go credits, a pilot plan, and enterprise plans. Bolna also offers $5 in free credits on sign-up, according to the pricing page.

What can Bolna integrate with?

The integrations page lists AI providers, speech-to-text, text-to-speech, telephony, scheduling, automation, and messaging integrations. Examples include Anthropic, OpenAI, Deepgram, Exotel, Twilio, Cal.com, Make, Zapier, and AiSensy.

What kinds of call workflows is Bolna used for?

The site positions Bolna for customer support, sales, recruitment, and other high-volume call workflows. Example agents on the home page include customer support, cart abandonment, COD confirmation, and recruitment.

Quick Facts

Category: Voice AI platform
Primary use cases: Customer support, sales, recruitment
Build modes: No-code playground and developer APIs
Languages: 10+ vernacular Indian languages plus other supported languages
Pricing model: Pay-as-you-go, pilot plan, and enterprise plans
Website: bolna.ai