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Claap records sales calls and meetings, transcribes them, and turns conversation data into CRM updates, follow-up content, and coaching inputs.

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What Claap is

Claap is a sales conversation platform that records calls and meetings, transcribes them, and turns the resulting data into structured CRM updates, follow-up content, and coaching inputs. The product is positioned around helping teams use conversation data directly in workflows, rather than leaving it locked inside transcripts or dashboards.

The site describes a workflow that starts with recording conversations across channels such as online meetings, phone calls, in-person discussions, email, web conferencing, VoIP, and mobile app use. From there, Claap adds summaries, deal signals, and AI agent outputs so sales teams can enrich CRM records, review performance, and connect meeting data to other automation tools.

Core features

Conversation capture and transcription

Capture sales conversations with no-bot recording options, plus 99-language transcription and support for meetings, calls, in-person conversations, email, web conferencing, VoIP, and mobile app recording.

AI summaries and transcript utilities

Generate structured notes, meeting recaps, speaker insights, and AI summaries from recorded conversations, with templates and translation support shown on the pricing page.

CRM enrichment

Push structured conversation data into CRM records, including custom fields, so notes, next steps, objections, and deal context can be kept in sync with tools such as HubSpot, Salesforce, Attio, and Pipedrive.

AI agents and coaching

Use Claap’s built-in agents for deal scoring, coaching, follow-up drafting, risk surfacing, and asking questions across meetings, with MCP support for external AI workflows.

Collaborative review and sharing

Work with team collaboration tools such as comments, mentions, collaborative notes, private channels, advanced collaboration, and workspace dashboards for sharing conversation context internally.

Workflow integrations

Connect Claap to external systems through API, MCP, Zapier, Make, n8n, webhooks, and supported integrations listed on the pricing page.

Common ways teams use Claap

  • CRM follow-up after sales calls

    Record sales calls and meetings, then use the resulting summary and structured notes to keep CRM fields, next steps, and objections current after the conversation ends.

  • Sales coaching and manager reviews

    Review call scoring, coaching feedback, and speaker insights to identify where reps are handling objections well or missing buying signals.

  • AI workflow inputs

    Use the captured conversation data through MCP or API-driven workflows to feed external AI tools, outbound systems, or internal automations with real meeting context.

  • Cross-team review and collaboration

    Share recordings, comments, and annotated moments with teammates so product, operations, or leadership can review specific sections of a call without rewatching the full conversation.

  • Workspace rollout across roles

    Mix Basic, Pro, and Business licenses in one workspace to give different levels of access and functionality to contributors, reps, and revenue teams.

Pros and Cons

Pros

  • Records conversations without a bot joining the call, which the homepage presents as useful for preserving trust in live conversations.
  • Supports 99-language transcription and multiple capture channels, including meetings, calls, in-person conversations, email, and VoIP.
  • Turns conversations into structured CRM enrichment, including custom fields and deal methodology scoring.
  • Includes AI agents for follow-ups, deal scoring, coaching, and asking questions across meetings.
  • Offers team collaboration features and workspace controls, including mixed licenses and enterprise options such as SSO and SCIM.

Cons

  • The source does not provide a full public integrations or docs page, so some connection details are only listed on the pricing page.
  • Setup, admin controls, and advanced workflow fit are described, but the source gives limited implementation detail for larger teams.

FAQ

What does Claap do?

Claap records sales conversations and turns them into structured notes, CRM updates, follow-up drafts, and coaching inputs. Its pricing page also indicates a free Basic tier, paid Pro and Business plans, and an Enterprise option with sales contact for setup.

What channels can Claap capture?

The source shows Claap working across online meetings, calls, in-person conversations, email, and VoIP, with support for Zoom, Teams, Google Meet, calendar sync, and recorder options such as Chrome and Mac desktop apps depending on plan.

Can a team use mixed licenses?

Yes. Claap’s pricing page says teams can mix Basic, Pro, and Business licenses within one workspace, and it supports different license types for different users.

What systems can Claap feed data into?

The source says Claap connects structured conversation data to CRM systems such as HubSpot, Salesforce, Attio, and Pipedrive, and also supports APIs, MCP, Zapier, Make, n8n, and webhooks on the pricing page.

Does Claap offer a free plan or trial?

The pricing page shows a free Basic plan with recording limits, paid Pro and Business plans, and an Enterprise tier with security and support options. Sales can also be contacted to unlock a free trial of paid plans.

Quick Facts

Category
Sales conversation intelligence
Primary users
Sales teams, revenue teams, and managers
Deployment
Web app with browser and desktop recording options
Source domain
claap.io
Pricing model
Free Basic plan plus paid Pro, Business, and Enterprise plans
Integrations
HubSpot, Salesforce, Attio, Pipedrive, Google Calendar, Outlook Calendar, Slack, Zapier, Make, n8n, webhooks, and more