AI creative production
Creative AI Studio supports image and video generation and enhancement, feed-based generation, and video ad assembly.
Smartly
Paid
An AI advertising platform for creating, managing, and optimizing cross-channel campaigns.
What is Smartly?
Smartly is an AI advertising platform that brings creative production, campaign management, and performance analysis together. Teams use Smartly to create and adapt ads, launch and manage campaigns across media platforms, and review cross-channel performance from a shared workspace. Its core purpose is to coordinate creative and media workflows so teams can act on campaign data and scale advertising operations.
Service access and included subscriptions are agreed in an order form. Teams register and authorize the relevant advertising accounts, then supply assets and campaign data for the agreed workflows. Feature availability depends on the subscribed services and connected platforms; the advertiser remains responsible for campaign goals and results.
What can Smartly do?
Creative analysis and forecasting
Creative Insights surfaces cross-channel findings about which creative is working and why. Creative Predictive Potential uses AI to forecast creative effectiveness across channels.
Automated ad updates
Automated Ads uses a data sheet, feed, or campaign launch document to create, archive, and update ads based on source changes.
Cross-channel campaign operations
Smartly supports creating, launching, managing, and optimizing campaigns across connected media platforms, with campaign actions available alongside reporting.
Dynamic creative and product ads
Dynamic Creative Optimization delivers creative variations across Google channels. Dynamic Product Ads supports automated image and video templates across Meta, TikTok, Snapchat, and Pinterest.
Rules, budgets, and measurement
Optimization Triggers can automate campaign actions and alerts, while Predictive Budget Allocation dynamically optimizes budgets across channels. Brand Pulse provides real-time cross-channel deduplicated reach, frequency, and attention measurement.
Use Cases
“Scale campaign launches”
Advertising operations teams can use source sheets, feeds, or launch documents to generate and maintain ads as campaign information changes.
“Adapt creative across channels”
Creative teams can generate, enhance, and assemble image and video assets, then use templates or dynamic ad capabilities to adapt output for different formats and audiences.
“Manage multi-platform campaigns”
Performance teams can coordinate campaign creation, updates, optimization, and reporting across supported media platforms from one platform.
“Analyze creative and reach”
Brand and media teams can review cross-channel creative insights and measurement data to understand performance and adjust campaigns.
Frequently Asked Questions
Which advertising platforms does Smartly support?
The platforms page lists Amazon, Google, LinkedIn, Pinterest, Reddit, Roku, Snapchat, Spotify, TikTok, YouTube, and Meta.
Can Smartly generate or adapt creative assets?
Yes. Creative AI Studio includes image and video generation and enhancement, feed-based generation, and video ad assembly. Smartly also offers image and video templates for adapting ads across channels, formats, and audiences.
Can campaign updates be automated?
Yes. Automated Ads can create, archive, and update ads based on changes to a connected data sheet, feed, or campaign launch document. Optimization Triggers can automate campaign actions and alerts using rules.
How is Smartly purchased and billed?
Contact Smartly for a demonstration and a proposal defining the selected services, connected platforms and billing arrangements. Confirm fees and any minimum commitments before purchase.
Are AI-generated ads exclusive or automatically safe to publish?
Do not assume AI-generated advertising is exclusive or cleared for publication. Review inputs and outputs and check applicable service terms, third-party rights and advertising-platform rules.
What is the default subscription term?
Confirm the subscription duration, renewal, cancellation and notice requirements in the current proposal and service terms. Do not infer a fixed default term from a demonstration.
Quick Facts
- Category
- AI advertising platform
- Primary users
- Agency, performance, brand, and creative teams
- Platform coverage
- Amazon, Google, LinkedIn, Pinterest, Reddit, Roku, Snapchat, Spotify, TikTok, YouTube, and Meta
- Core workflow
- Creative production, campaign management, and cross-channel intelligence
- Product suites
- Creative, Media, and Intelligence subscriptions
Smartly Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 76
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