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reap is an AI video editor for turning long videos, webinars, and interviews into clips, captions, dubbed versions, and translated subtitles. It also supports automation through a web app, REST API, CLI, and MCP workflows.

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What reap does

reap is an AI video editor for repurposing long videos, webinars, interviews, and other source footage into clips, animated captions, dubbed versions, translated subtitles, and text-edited cuts. The product combines editing, captioning, localization, and publishing in one workflow so creators and teams can move from raw video to publishable assets without switching tools.

The site emphasizes both manual editing and automation. In addition to the web app, reap exposes REST API, CLI, and MCP workflows, and the pricing page shows plans that scale from a free tier to creator, studio, and enterprise options with different processing limits, export quality, and collaboration features.

Core capabilities

AI clipping from multiple sources

Generate clips from long-form video using multi-signal analysis, with options to work from prompts, topic angles, or source material across YouTube, Twitch, Twitter/X, Vimeo, and uploaded files.

Animated captions and subtitle export

Create animated captions with 50+ preset styles, custom fonts and colors, emoji and keyword highlighting, and SRT/VTT export for caption workflows.

Localization and dubbing

Translate subtitles into 100+ languages and generate dubbing in 80+ languages, with romanized script support for languages such as Hinglish and Romanized Urdu.

Text-based video editing

Edit by transcript instead of a traditional timeline, which lets users delete or rearrange text and have the video update accordingly.

Reframing and format control

Package videos for vertical and horizontal formats with auto speaker detection, auto reframing, and output ratios including 9:16, 16:9, 1:1, and 4:5.

API and automation access

Run the workflow through the app, REST API, CLI, or MCP, with paid plans including API access and automation-oriented publishing tools.

Common ways to use reap

  • Repurpose long-form content

    Turn webinars, interviews, or podcasts into short-form clips that can be published to social platforms without manual highlight hunting.

  • Build captioned social clips

    Create platform-ready captions with animated styles, keyword emphasis, and subtitle exports for TikTok, Reels, Shorts, and other feeds.

  • Adapt content for new markets

    Localize a single video into multiple language versions with translated subtitles, dubbing, and romanized-script support for audiences that read in mixed scripts.

  • Refine edits in a text-first workflow

    Use transcript editing, B-roll insertion, and brand templates to polish a cut before publishing or handing it to a team member.

  • Automate video operations

    Automate clip generation and publishing through API, CLI, or MCP when a team needs repeatable workflows or AI-agent-driven production.

Pros and Cons

Pros

  • Combines clipping, captions, dubbing, translation, and text editing in one product.
  • Supports automation through REST API, CLI, and MCP, not just the web app.
  • Covers a wide language range, including 100+ subtitle languages and 80+ dubbing languages.
  • Offers caption presets, brand templates, and publishing-oriented formatting for social platforms.
  • Includes collaboration options on higher tiers, with shared projects and team roles.

Cons

  • The source does not include detailed setup guidance, so implementation effort is hard to judge from the public pages alone.
  • Some capabilities are marked as coming soon on the pricing page, including voice cloning, filler word removal, background noise removal, and certain text overlay tools.
  • Advanced team and security features are plan-gated, so larger workflows may require higher tiers or Enterprise contact sales.

FAQ

What does reap do?

reap is built for turning existing video into clips, captions, dubbed versions, translated subtitles, and text-edited cuts. The home page and pricing page both show workflow access through the app, API, CLI, and MCP, so it can fit both manual and automated production setups.

Does reap have a free plan and paid plans?

Yes. The pricing page includes a Free plan, and the home page states that paid plans include API access. The pricing page also shows Creator, Studio, and Enterprise tiers with different limits and support levels.

What outputs and publishing targets does it support?

reap supports publishing workflows for TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook, and X. It also supports exporting clips and subtitles in common formats such as 1080p or 4K on paid plans and SRT/VTT export for captions.

Can teams use reap together?

The source material shows team collaboration features on Studio and Enterprise plans, including shared projects, roles, and multiple users. Enterprise also adds unlimited team members, SSO, custom integrations, and dedicated support.

What should I know before choosing reap?

The current source shows the core workflow clearly, but it does not provide detailed setup guides, full limitation lists, or deep integration documentation. The safest fit is for users who want to repurpose long-form video and automate clips, captions, and localization.

Quick Facts

Category
Video Editing
Primary workflow
Repurpose long-form video into clips, captions, dubbing, and translated subtitles
Access surfaces
Web app, REST API, CLI, and MCP
Publishing targets
TikTok, Instagram Reels, YouTube Shorts, LinkedIn, Facebook, and X
Source domain
reap.video
Plan structure
Free, Creator, Studio, and Enterprise tiers