Infinity

Infinity is a cloud-based call intelligence platform that tracks, analyses and attributes phone calls across the customer journey for marketing, sales and support teams.

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Call intelligence software for tracking and analysing phone calls

Infinity is a cloud-based call intelligence platform built around three stages of the customer call journey: before the call, during the call, and after the call. Its product set includes call tracking, Conversation Analytics, Smart Match, and Smart Outcomes, with the aim of helping teams connect phone activity to business results.

The site positions Infinity for marketers, sales teams, contact centres, customer service teams, and compliance users. Across those groups, it is used to understand where calls come from, what happens in conversations, and how call outcomes affect marketing performance, sales results, operations, and customer experience.

Core capabilities

Call tracking

Tracks the customer journey to the phone call so teams can see which marketing activity is driving calls and use that information to optimise spend.

Conversation Analytics

Automatically records and analyses customer conversations so users can uncover themes, outcomes, and friction points without manually listening to every call.

Smart Match

Links call revenue back to marketing activity so teams can identify where valuable calls are coming from and make decisions after the call has ended.

Outcome attribution

Supports outcome-based reporting across campaigns, keywords, and channels so marketers can focus budget on what is working and reduce waste.

Compliance and QA support

Flags potential compliance issues in conversations and helps QA teams spot risks without listening to every call manually.

Operational insights

Provides insight for sales, customer service, and contact-centre teams, including agent performance, call handling, FCR, AHT, and customer experience.

Common ways teams use Infinity

Marketing attribution and budget optimisation
Use call tracking and outcome data to connect phone calls to campaigns, channels, and keywords, then shift budget toward the activity that produces better leads and lower waste.
Sales coaching and conversion support
Use conversation insights and Smart Match to understand which calls are most valuable, tailor conversations to the customer journey, and support closing more deals.
Contact-centre performance improvement
Use automated call recording and speech analytics to monitor calls at scale, spot friction in customer journeys, and improve FCR, AHT, and overall service quality.
Customer service insight
Use call analytics to find negative experiences and recurring issues in customer conversations, then adjust support processes to improve outcomes and customer satisfaction.
Compliance monitoring and QA
Use real-time flags and automated review to surface potential compliance issues in conversations and make quality assurance less manual.

Pros and Cons

Pros

Covers the full call journey with tools for before, during, and after the call.
Supports multiple teams, including marketing, sales, contact centres, customer service, and compliance.
Automates analysis of recorded calls, reducing the need for manual listening and dip testing.
Connects call outcomes to marketing activity to support attribution and budget decisions.
Includes workflow support for identifying compliance risks and QA issues from conversations.

Cons

The source does not provide public pricing, plan limits, or a self-serve trial in the supplied text.
Integration details are mentioned at a high level, but the supplied evidence does not list specific partner systems beyond broad categories.

FAQ

What does Infinity call analytics software do?

Infinity describes call analytics as software that measures, analyses, and reports on what happens before, during, and after phone calls. Its FAQ says the platform uses AI to gather data and performance insight from every call you make and receive, helping teams make more informed decisions.

Who is Infinity built for?

The source says the platform can help with marketing performance, sales performance, contact centre operations, customer service, and compliance. It is positioned for teams that want to connect calls to outcomes and use those insights to improve decisions and processes.

How does the product fit into the call journey?

Conversation Analytics automates call recording for 100% of calls agents make and take, then extracts insights from those conversations. The site also describes call tracking and Smart Match as parts of the workflow before, during, and after the call.

Does the site show published pricing?

The pricing page shows contact and demo-led routes rather than public plan details. The site includes 'Book a demo', 'Contact Sales', and 'Call us today' prompts, but does not provide public pricing numbers in the supplied text.

What do we know about setup and integrations?

The source does not provide a full setup checklist, and it does not claim a fixed implementation time. It does say the platform integrates with over 45 tech providers and that call monitoring can be automated, so the product is meant to sit alongside existing marketing, sales, and contact-centre systems.

Quick Facts

Category: Call analytics software
Platform: Cloud-based
Primary users: Marketers, sales teams, contact centres, customer service, compliance
Core workflow: Before the call, during the call, after the call
Source domain: infinitycloud.com
Pricing signal: Demo and contact-sales led; no public prices shown in the supplied text