Heap

Heap by Contentsquare is a digital insights and product analytics platform that automatically captures user behavior across web and mobile experiences.

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Overview

Heap is a digital insights and product analytics platform by Contentsquare. It captures user interactions automatically, combines them with analytics and session replay, and helps teams understand what users do across web and mobile experiences.

The product is designed to reduce manual instrumentation and surface behavior that teams may not have anticipated. Heap describes itself as capturing complete digital activity with a single snippet, then organizing that data for analysis, investigation, and activation across connected tools.

Core capabilities

Autocapture of user behavior

A single snippet automatically captures the digital experience across user interactions, helping teams build a more complete dataset without relying on manual tagging for every event.

Flexible data capture methods

Heap supports Smart Capture, manual tracking, and server-side events, so teams can combine automatic collection with custom event definitions when needed.

Data science-driven insights

The platform includes data science tools that surface friction, alternate paths, and events that correlate with conversion and retention, helping teams decide what to investigate next.

Integrated session replay

Heap’s session replay is tied to analytics events, making it easier to move from a metric or funnel issue to the replay that shows the underlying behavior.

Integrations and data activation

Heap lists over 100 integrations and dedicated integration features such as Heap Connect and Heap Activate on higher pricing tiers, supporting data sharing and downstream activation.

AI-assisted analysis

The pricing page shows AI-powered assistant features under Sense Contentsquare’s AI, including chat, summaries, and follow-ups on paid plans.

Common use cases

Journey analysis
Track end-to-end customer journeys across digital touchpoints to understand where users move, drop off, and convert.
Conversion and retention optimization
Use autocaptured behavior data and data science insights to find friction points, alternate paths, and the actions most associated with retention or conversion.
Behavior troubleshooting with session replay
Review a replay tied to a specific event or metric to see what happened in context and collaborate with teammates on the investigation.
Segmentation and activation
Connect Heap to CRM, warehouse, or activation tools to sync behavioral segments and use them in messaging or retention workflows.
Hybrid data instrumentation
Combine automatic capture with manual or server-side tracking when teams need additional event detail or more control over how data is collected.

Pros and Cons

Pros

Automatically captures a broad set of user interactions with a single snippet.
Combines autocapture, manual tracking, and server-side events for flexible data collection.
Includes session replay in the analytics workflow for investigating behavior in context.
Offers integrations and data-sharing features for downstream activation and warehouse workflows.
Provides AI-assisted analysis features on paid plans.

Cons

Some higher-tier capabilities are only available as add-ons or on custom-priced plans, including session replay and certain integration features.
The source material does not provide detailed implementation requirements, so setup effort beyond a single snippet is not fully specified.

FAQ

How is Heap installed and started?

Heap can be installed with a single snippet, and the source says it automatically captures user interactions without requiring engineering work to start collecting data. The pricing page also indicates you can sign up and install the free snippet to get an estimate for paid plans.

What is Heap used for?

Heap is positioned as a digital insights platform for product analytics, session replay, data capture, and integrations. The source describes it as useful for understanding end-to-end journeys, improving conversion and activation, increasing retention, and supporting user experience work.

Does Heap offer a free plan or trial?

The pricing page shows a Free plan, Growth, Pro, and Premier. Session Replay is listed as an add-on on Pro and Premier, while the pricing page also notes custom session pricing for the higher tiers.

Can Heap connect to other tools and data systems?

Yes. Heap’s integrations page says it connects with an ecosystem of technology providers, and the pricing page includes features for integrations plus Heap Activate and Heap Connect on higher tiers.

Does Heap include session replay and privacy controls?

The source says Heap’s session replay is integrated into its analytics suite, can be searched alongside client and server-side events, and includes privacy and security settings to exclude sensitive information from sessions.