Brella logo

Brella

Reclamar

Brella is an event platform and app for in-person, virtual, and hybrid events, with AI matchmaking, sponsor tools, and analytics for organizers.

Brella preview

Overview

Brella is an event platform and event app for in-person, virtual, and hybrid events. It combines attendee-facing apps, organizer tools, sponsor features, and analytics in one system, with a strong emphasis on matchmaking and networking.

The product is positioned for teams that want a customizable event experience with branded attendee journeys, structured meeting programs, and integration support for existing event stacks. Its public materials also point to managed onboarding and customer success support for event teams that want help planning and running the setup.

Core capabilities

Multi-surface event platform

Run attendee experiences in a responsive web app, native iOS and Android apps, organizer and sponsor admin panels, and embeddable widgets for schedules, speakers, tickets, and sponsors.

Matchmaking and networking tools

Use AI-powered matchmaking with editable interests, 1-to-1 video meetings, meeting notifications, private messaging, table assignment, meeting ratings, and attendance-type tags to structure networking flows.

Content and agenda management

Publish multi-track schedules, speaker sections, session tags, locations, calendar sync, breakout rooms, custom pages, stories, and live-stream integrations for agenda-driven events.

Sponsor and monetization workflows

Support sponsor booths, sponsor categories, ad slots, booth chat, meet-at-booth, QR badge scanning, hosted buyer programs, and sponsor reporting features.

Integration options

Connect Brella through 500+ integrations, embedded engagement tools, webhooks, Zapier, API documentation, and a managed integrations team for more custom setups.

Branding and access controls

Adapt the interface with custom colors, logos, onboarding, page names, tab order, custom domains, and selective access rules for different attendee groups.

Common use cases

  • Conference and summit operations

    Plan conferences or summits that rely on attendee networking, structured meetings, and session scheduling across multiple tracks.

  • Sponsor ROI and exhibitor programs

    Run sponsor programs with booths, lead retrieval, meet-at-booth booking, sponsor portals, and reporting on engagement activity.

  • Attendee engagement and communications

    Give attendees a branded mobile and web event experience with agenda browsing, stories, notifications, custom tabs, and personalized onboarding.

  • Event stack integration

    Connect Brella to an existing event stack using APIs, webhooks, native integrations, embeddable widgets, or no-code tools such as Zapier.

  • Structured meeting programs

    Support hosted buyer or managed meeting formats where organizers control who meets whom and need real-time tracking and notifications.

Pros and Cons

Pros

  • Covers event app, matchmaking, sponsor, and analytics needs in a single platform.
  • Supports web, native iOS, and native Android experiences.
  • Offers multiple ways to integrate, including API, webhooks, Zapier, and native integrations.
  • Includes managed integrations and customer success support for setup and onboarding.
  • Provides customization controls for branding, onboarding, content, and access rules.

Cons

  • Public pages do not show transparent pricing or plan tiers.
  • The source material is detailed on capabilities, but some workflow specifics are still only described at a high level.

FAQ

What kind of product is Brella?

Brella is an event platform with an event app, AI-powered matchmaking, networking tools, sponsor features, and analytics for in-person, virtual, or hybrid events.

What platforms and integration options does Brella support?

Brella’s source pages show support for responsive web, native iOS, native Android, and organizer/sponsor admin panels, plus embeddable widgets, API, webhooks, and native integrations.

How is Brella priced?

The pricing page says Brella is an end-to-end event platform and invites teams to contact the company for a full demo of its features; the public sources do not show pricing amounts or plan tiers.

Who is Brella best suited for?

The product appears suited to event organizers running conferences, sponsor programs, and structured networking sessions, especially when attendee engagement and matchmaking are priorities.

What kind of support does Brella provide?

The source highlights a dedicated Customer Success Manager, kickoff meeting, event communications support, sponsorship consultation, and technical and end-user support.

Quick Facts

Category
Event platform / event app
Primary users
Event organizers, sponsors, and attendees
Platforms
Responsive web, native iOS, native Android
Source domain
brella.io
Pricing
Contact sales for a demo; no public price shown
Notable workflow
AI matchmaking, meeting scheduling, sponsor booths, and event analytics