North is a web app for managing strategy, OKRs, goals, and initiatives so teams can align on outcomes and track progress in one place. It combines planning, check-ins, and in-context collaboration for organizations that want a structured OKR workflow.

The North preview

Overview

North is a web-based app for managing strategy, OKRs, goals, and initiatives in one place. The site presents it as a way to move teams from output-focused task lists to outcome-focused planning and execution.

The product is built around a connected workflow: define company vision, mission, and strategy; set organization and team goals; plan initiatives that support those goals; and keep progress visible through regular check-ins, comments, and an activity view. North describes itself as suitable for data-driven companies and teams that want a lightweight place to operationalize OKRs without using spreadsheets.

Pricing information on the site shows a free plan plus paid Basic and Business plans, with Google SSO included on the free plan and SAML listed as a coming feature on the Business plan. The pricing page also indicates support for public and private teams on higher tiers, along with options such as guest users, multiple workspaces, custom emails, audit logs, and personalized onboarding on the Business plan.

Core capabilities

Strategy and goal alignment

North lets teams define vision, mission, and strategy as context for company and team goals, then use those goals to show what the organization is trying to achieve.

Initiatives linked to outcomes

Teams plan initiatives under goals and key results, so work stays tied to the outcome it is meant to move rather than a disconnected task list.

Goal check-ins

Goal owners can update progress and mark goals as on track, behind, or at risk during regular check-ins.

Activity and progress review

Managers and teams can review daily activity across goals, initiatives, comments, check-ins, and awards in one activity view.

In-context collaboration

Comments and reactions on goals, key results, and initiatives keep discussion attached to the work itself.

Recognition and goal closure

The product includes awards for recognizing milestone progress and closing the loop on goals at the end of a cycle.

Common use cases

  • Company strategy and goal alignment

    Use North when you need a structured place to define strategy, translate it into organization and team goals, and keep those goals visible to everyone involved.

  • Outcome-driven initiative planning

    Use the app to plan and prioritize initiatives under a goal or key result when leadership wants the work roadmap tied directly to outcomes.

  • Recurring OKR reviews

    Use check-ins and progress flags to keep OKR owners, managers, and teams updated on whether goals are on track, behind, or at risk.

  • Contextual collaboration

    Use comments, reactions, and the activity view to keep conversations about goals and initiatives attached to the work rather than spread across separate tools.

  • Evaluating and scaling OKR adoption

    Use the pricing tiers to start small on the free plan, then move to paid plans when a team needs more storage, more goals and initiatives, private teams, or onboarding support.

Pros and Cons

Pros

  • Combines strategy, OKRs, goals, and initiatives in a single app.
  • Supports a clear end-to-end workflow from planning to check-ins and goal closure.
  • Keeps initiatives and goal discussions in context with comments and reactions.
  • Offers a free plan, which makes it easy to evaluate before paying.
  • Provides tiered pricing with options for teams that need private workspaces, guest users, or onboarding support.

Cons

  • Some features are marked as coming soon, including project management, Google SSO + SAML, and audit log.
  • The free plan is limited to public teams only and has caps on users, storage, goals, initiatives, and custom fields.
  • The source does not show a full integrations list or detailed third-party connection coverage beyond Google SSO and a note that integrations are included in the free plan.

FAQ

How does North work end to end?

North is designed around a simple workflow: set company vision, mission, and strategy if needed; define organization goals; have teams create aligned goals; plan initiatives; run check-ins; review progress; close goals with outcomes; and celebrate wins with awards.

What plans does North offer?

The source says North offers a free plan, a Basic plan, and a Business plan. The free plan includes up to 5 users, 10 MB storage, 5 org+team goals, 50 initiatives, 1 custom field, public teams only, Google SSO, and all integrations.

What can teams do inside North?

North says teams can use the app to align goals, plan initiatives, run goal check-ins, and discuss work in context through comments and reactions on goals, key results, and initiatives.

What is an initiative in North?

The source describes initiatives as high-level projects that sit under goals and key results, with a clear end date, tracking, and executive reporting. It also notes that initiatives are not granular tasks and are not meant to replace projects or epics.

Quick Facts

Category
OKR and strategy management
Platform
Web app
Primary use
Align teams to goals and track progress toward outcomes
Source domain
thenorth.io
Pricing
Free plan plus paid Basic and Business plans
Notable workflow
Vision, strategy, goals, initiatives, check-ins, and awards