Chat-first workflow creation
Build automations from a natural-language prompt, then refine them in an editable visual workflow instead of starting from a blank canvas.
Relay.app
ClaimRelay.app is an AI workflow automation platform for building repeatable automations from natural language. It helps individuals and teams connect apps, add AI steps, and keep important approvals or reviews in the loop.
Overview
Relay.app is an AI workflow automation platform for building repeatable automations from natural language. It combines a chat-based AI assistant with a visual editor so users can describe a process, connect apps, and refine the resulting workflow without writing code.
The product is built around predictable automation rather than one-off AI generation. It supports 200+ app connections, AI steps powered by major model providers, and collaborative controls such as approvals, data entry, and AI output review. That makes it useful for operational work like onboarding, lead qualification, ticket routing, reporting, and follow-up tasks.
Core features
Visual workflow control
Use triggers and predictable steps to model branching, loops, filters, wait steps, and data transformations for repeatable processes.
App and AI automation
Connect 200+ apps and combine them with AI steps for tasks such as extraction, summarization, creation, and routing.
Human-in-the-loop steps
Pull teammates into approval, data-entry, or AI review steps so important decisions stay human-controlled.
Reusable workflow building blocks
Reuse sequences, shareable templates, and tables to standardize common processes across a team.
Operational oversight
Use built-in testing, run history, revision history, and custom approval steps to inspect and maintain automations over time.
Common use cases
Lead qualification
Use Relay.app to qualify incoming leads from forms or inbound sources, then route them into sales or marketing follow-up workflows with AI-assisted evaluation.
Customer support routing
Automate support triage by classifying tickets, sending bugs to engineering, billing issues to finance tools, and feature requests to the roadmap.
Deal and pipeline reporting
Turn CRM and messaging data into recurring summaries for sales or leadership teams, such as pipeline reporting or Monday-morning digests.
Employee onboarding
Coordinate onboarding steps across chat, calendar, docs, and identity tools so new hires move through a predictable process with approvals where needed.
Meeting follow-up automation
Use AI to draft recaps and track action items after meetings, then send follow-ups to the right tools and teammates.
Pros and Cons
Pros
- Natural-language building lowers the setup burden for non-technical users.
- The visual editor keeps workflows editable and easier to inspect than opaque AI-only automation.
- Human-in-the-loop steps add approvals and reviews where automation should not run unchecked.
- The platform supports reusable sequences, templates, and tables for standardizing common processes.
- Pricing is published with a free plan and clear paid tiers, which makes evaluation straightforward.
Cons
- The public pages do not provide a full app catalog or exhaustive integration list.
- Some advanced capabilities are described at a high level rather than with detailed technical documentation on the main pages.
FAQ
How do you get started with Relay.app?
Relay.app is designed to start from a natural-language prompt. You describe the automation, connect the relevant apps, answer any follow-up questions, and then review the editable visual workflow the AI assistant creates.
How does the AI assistant fit into workflow building?
The AI assistant is chat-based and is used to build, test, run, and improve automations. The site says it is optimized for Relay.app automations and runs on the latest Claude models.
What does the free plan include?
The free plan includes the same core product as paid plans, but with lower limits on automation and AI usage and only one user. The pricing page also says free test runs are available every week.
How do AI credits work?
Relay.app says it uses AI credits for AI steps and that credits refresh monthly. The pricing page also says you can use your own API key if you already have one.
Is Relay.app secure for team use?
Relay.app states that it is SOC 2 compliant and that customer data is not used to train AI models. The pricing page also notes GDPR compliance on the Enterprise plan.
Quick Facts
- Category
- AI workflow automation
- Website
- relay.app
- Primary users
- Individuals and teams building automations without code
- Integrations
- 200+ apps
- AI models
- Claude, GPT, Gemini, and more
- Pricing
- Free plan plus paid tiers; Enterprise is custom
Analytics of Relay.app
Relay.app· Monthly Visits 168.4K· Global Rank #238,873
Traffic data is for reference only.
- Monthly Visits
- 168.4K
- Global Rank
- #238,873
- Category Rank
- #4,031
- User Bounce Rate
- 38.8%
- Avg. Visit Duration
- 01:37
- Pages per Visit
- 2.66
Traffic Trends
| Apr | 251136 |
|---|---|
| May | 193891 |
| Jun | 168360 |
Traffic Sources
- Direct61.9%
- Search22.7%
- Referral4.42%
- Social5.48%
- Mail1.77%
- Display Ads0.36%
Top Regions
- United States19.2%
- India11.5%
- Pakistan6.69%
- Spain2.88%
- United Kingdom2.60%
- Others57.1%