Relay.app is an AI workflow automation platform that lets teams describe automations in natural language, then build and refine them in a visual editor. It connects 200+ apps and multiple AI models to support workflows, approvals, and reusable automation building blocks.
Relay.app is an AI automation platform for building workflows and agents from natural language. It combines a chat-based builder with a visual editor so users can describe a process, have Relay.app generate it, and then refine the steps by hand.
The product is designed to connect workflows across 200+ apps and multiple AI models, including Claude, GPT, and Gemini. It supports common automation patterns such as triggers, branches, loops, approvals, reusable sequences, tables, and custom MCP servers, which makes it suitable for both simple automations and more structured operational workflows.
Relay.app emphasizes predictable execution rather than generating a process from scratch on every run. Its site highlights human-in-the-loop controls, run history, revision history, and workflow templates, which are aimed at teams that want automation without losing visibility or control.
Describe the automation you want, and Relay.app generates a workflow that you can keep editing in a visual builder. The product positions the AI assistant as a way to build, test, run, and improve automations from plain language.
Use branching, loops, filters, path merging, and wait steps to model processes that need more than a linear sequence. The visual editor keeps the workflow readable while still allowing fine-grained control.
Connect more than 200 apps and combine them with top AI models such as Claude, GPT, and Gemini. The site also mentions fine-grained access control over what each automation can read or do.
Add human review points for approvals, data entry, or AI output checks. Relay.app explicitly supports human-in-the-loop steps so teammates can stay involved where judgment is required.
Reuse logic with sequences, tables, and MCP servers. The home page describes sequences as reusable step sets, tables as structured data storage, and MCP servers as a way to expose custom tools to other apps.
Track and iterate on automations with run history, revision history, templates, and free automation testing on supported plans. These tools help teams inspect behavior and reuse workflows without rebuilding them from scratch.
Use Relay.app to qualify new leads as they arrive, then route or enrich them based on the information you already collect. The use-cases page positions this around sales and marketing intake workflows.
Turn support queues into structured triage flows that route bugs, billing issues, and feature requests to the right destination. The product highlights this for support teams using apps such as Zendesk, Help Scout, Freshdesk, Front, and Gmail.
Automate onboarding across HR, chat, calendar, and document tools so a new hire’s setup follows the same process every time. Relay.app describes this as a workflow that can be customized around the apps a team already uses.
Keep sales and leadership teams informed by turning CRM activity into a readable digest or status report. The site gives deal pipeline reporting as an example of a recurring workflow that benefits from automation.
Handle follow-up work after meetings by generating recaps and creating tasks in tools such as Linear, ClickUp, Todoist, or Notion. The use-cases page also shows that Relay.app can combine meeting data with notes and communications tools.
Relay.app is a no-code automation platform. You start by describing the automation you want in natural language, then connect the apps it needs and refine the visual workflow with the AI assistant or manual editor.
The AI assistant is built for creating, testing, running, and improving automations inside Relay.app. The site says it runs on the latest Claude models and is optimized for building Relay.app workflows rather than general-purpose chat.
Yes. The pricing page says the free plan uses the same core features as paid plans, with lower usage limits and 1 user. It also includes free test runs each week.
Relay.app says its data is protected with SOC 2 compliance and that customer data is not used to train AI models. The pricing page also notes SSO with Microsoft and Google on higher tiers.
No coding is required for typical use. The site emphasizes a visual editor, drag-and-drop workflow building, and AI-assisted setup, while also noting that engineers and experienced automation users use the product too.
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