Product visual model
Upload product shots from multiple angles so the agent can learn the product's shape, texture, and details and place it naturally in generated scenes.
Notch
ClaimNotch is an AI video ad platform for finished ads from product assets, briefs, or creatives, with built-in editing, custom avatars, and ad cloning.
Overview
Notch is an agentic video ad platform that turns a brief, product assets, or an existing ad reference into a finished ad. The homepage positions it as an AI ad agent for marketers who want complete, ready-to-run ads rather than isolated clips.
It combines AI-generated scenes with native video editing, automated b-roll generation, captions, music, and effects. The product also supports product visual modeling, custom avatars, and ad cloning, so teams can move from concept to a polished output inside one workflow.
Features
Custom b-roll indexing
Add custom b-roll from an existing library; Notch scans and indexes the assets so it can pull the right clips when building an ad.
Custom avatars
Create custom avatars from a photo or described look, then clone or pick a voice for repeat use across multiple videos.
Agent-assisted editing
Edit in a built-in timeline without exporting to CapCut or Premiere. You can trim clips, adjust audio, add effects, or describe a change and let the timeline update.
Ad cloning
Rebuild competitor ads or viral creatives by breaking them down into structure such as hook, pacing, and CTA, then adapting them to your brand and product.
Style control
Choose a visual tone ranging from raw, organic UGC to polished brand campaign styles, with the agent adapting the output to match.
Use cases
Launch a new paid social creative
Use product shots, b-roll, or an ad reference to assemble a complete UGC-style or branded video ad for a campaign launch.
Clone and adapt winning ad patterns
Import a competitor ad or high-performing creative, then rebuild the structure around your own product and messaging.
Produce creative for performance testing
Set a visual style, create avatars, and generate multiple variations for ongoing tests across audiences or offers.
Keep the ad workflow in one place
Let solo founders or small teams generate, edit, and export ads without moving between separate tools for assembly and polish.
Operate at team or agency scale
Use enterprise features such as SSO, API access, and dedicated support when managing larger content operations or agency accounts.
Pros and Cons
Pros
- Creates complete ads instead of only short clips, including multiple AI scenes, captions, music, and effects.
- Includes built-in editing so users can refine output without moving to CapCut or Premiere.
- Supports product shots, custom b-roll, avatars, and ad references, giving teams multiple ways to start a creative.
- Offers a free plan with no credit card required, plus tiered plans for individual creators, teams, and enterprises.
- Lists team-oriented and enterprise capabilities such as teammate access, workspaces, SSO, API access, and dedicated support channels.
Cons
- Some capabilities are still described as coming soon, including intelligence and memory on the homepage.
- The source does not clearly document every supported integration beyond Meta ads manager and enterprise API/MCP access.
- The product is centered on AI-generated ad creation, so teams seeking a general-purpose video editor may find it narrower than standalone editing tools.
FAQ
Is there a free way to try Notch?
Notch offers a free plan that lets you generate one agentic video ad with no credit card required.
Does Notch require exporting to another editor?
Notch includes a built-in timeline editor for trimming clips, adjusting audio, adding effects, and making changes by describing them to the agent.
Who is Notch designed for?
The pricing page describes Basic for solo founders and creators, Pro for dropshippers, affiliates, and performance teams, and Enterprise for larger advertisers and agencies.
How does billing and credit refill work?
The pricing page says annual plans are 30% cheaper per month, credits refill monthly, and unused credits do not roll over.
What extra capabilities are listed for Enterprise?
Enterprise includes custom agents such as the Daily Testing Agent and the AI Influencer Agent, along with API access, MCP server integration, SSO, and dedicated support channels.
Quick Facts
- Category
- AI video ads
- Primary users
- Solo founders, creators, dropshippers, affiliates, performance teams, and agencies
- Platform
- Web app
- Source domain
- usenotch.ai
- Pricing shape
- Free plan plus paid tiers with monthly or annual billing
- Notable workflow
- From direction or source assets to a finished ad in one workflow
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