Developer API
Use the API for production-ready embedding of image and video generation into retail workflows and internal systems.
HautechAI
ClaimHautechAI is a visual GenAI platform for commerce teams to create product imagery, virtual try-on, model visuals, and short-form video with API, Studio, Widget, and credits.
Visual GenAI platform for commerce
HautechAI is a visual GenAI platform for commerce teams that need to generate product imagery, model-based visuals, and short-form video content. The site positions it around apparel, beauty, accessories, and broader retail use cases.
The product is offered through several delivery modes: a production-ready API for deeper integration, a self-serve Studio for non-technical users, a plug-and-play Widget for front-end try-on experiences, and a node-based workflow option called Liana. The platform also uses a one-time credit system for paying per generation across different AI solutions.
Key capabilities
Self-serve Studio
Create visuals in a simple web interface without technical setup, with tools for on-model generation and model swap.
Embeddable Widget
Add a plug-and-play component for virtual try-on and on-model visuals with a customizable front end.
Multiple visual workflows
Choose from solutions such as virtual try-on, digital twins, AI-generated models, model swap, product photography, brand videos, and UGC-style videos.
Production delivery controls
Process content on global infrastructure with fast inference and status updates through webhooks or polling.
Credit-based usage
Buy credits once and use them across solutions, with per-generation credit costs shown before generation.
Common use cases
Automating content pipelines
A commerce engineering team can embed generation into its own stack using the API, then use webhooks or polling to track job completion and automate catalog or campaign workflows.
Self-serve visual production
A small brand or independent retailer can use Studio to create on-brand product visuals quickly without building a custom integration or managing a technical deployment.
Front-end try-on experiences
A storefront or marketplace can add the Widget to present virtual try-on or model-swap experiences directly on product pages with minimal front-end work.
Campaign and ad creative
A retail marketing team can generate product photography, brand videos, or UGC-style videos for ads and website assets without relying on studio shoots for every variation.
Catalog and assortment updates
A team managing apparel, beauty, or accessories catalogs can use the platform to generate photorealistic visuals at scale while keeping output consistent across touchpoints.
Pros and Cons
Pros
- Covers multiple visual content types in one platform, including virtual try-on, product photography, model swap, and video.
- Offers several access modes so teams can choose between API integration, Studio, Widget, and workflow-based use.
- Uses a one-time credit model with credits that never expire, which is straightforward for intermittent or burst usage.
- Supports retail-oriented workflows and explicitly mentions apparel, cosmetics, accessories, and catalogs.
- Includes infrastructure-oriented details such as fast processing, global data centers, and real-time generation for supported solutions.
Cons
- The collected source does not document detailed setup requirements, supported platforms, or exact embedding steps for every product mode.
- Pricing is credit-based and output-dependent, so users need to check costs before generating rather than relying on a single flat rate.
FAQ
What product formats does HautechAI offer?
HautechAI offers multiple ways to use its visual GenAI tools: a production-ready API for deeper technical integration, Studio for self-serve creation, and a Widget for plug-and-play front-end try-on experiences. The site also lists Liana as a node-based workflow option.
How does pricing work?
The source says credits are bought once and can be used anytime because they never expire. Users then choose an AI solution inside the platform and pay per generation based on the output type and complexity.
Who is HautechAI for?
The website points to visual generation for apparel, cosmetics, accessories, and broader retail content. Studio is described as suitable for small brands, independent retailers, designers, and individual creators, while the API is aimed at e-commerce platforms and teams automating content pipelines.
How can it be integrated into a website or app?
The Widget is described as a drop-in component for quick deployment with customizable UI/UX and real-time generation. The API page mentions webhooks and status polling for process updates.
What kinds of outputs can it generate?
The source highlights generated images and videos, including virtual try-on, model swap, product photography, brand videos, and UGC-style videos. Pricing information is presented around photos and videos, but the site does not specify all output constraints in the collected text.
Quick Facts
- Category
- Visual GenAI for commerce
- Primary users
- Commerce teams, e-commerce platforms, brands, and creators
- Delivery modes
- API, Studio, Widget, and Liana
- Pricing model
- One-time credit packs with pay-per-generation usage
- Source domain
- hautech.ai
- Main outputs
- Virtual try-on, product images, model swap, and video
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