Hammer

Hammer is a human-like agentic AI product for dealerships that responds to leads, follows up until buyers book, and supports inventory ads and Marketplace posting. The site highlights Hammer Drive, Facebook Ads, and MarketPoster as separate dealership workflows.

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Overview

Hammer is a human-like agentic AI product for dealerships. The site presents it as a set of tools for handling lead response, appointment follow-up, social advertising, and Marketplace listing workflows.

The clearest product described on the site is Hammer Drive, which answers leads from every source, follows up until buyers book, and records the appointment in the CRM. The other products, Facebook Ads and MarketPoster, extend the same dealership workflow into paid social and inventory posting on Facebook and Instagram.

The page is framed as a voice demo and highlights “Talk to Hannah, our voice AI,” but the source does not provide a full technical specification or integration list. The available copy supports a careful description: Hammer helps dealerships respond faster, keep follow-up going, and move inventory into channels where shoppers are already looking.

Core capabilities

Instant lead response

Answers leads from any source quickly, including after hours, so prospects are not left waiting for a reply.

Ongoing follow-up

Keeps following up over time when buyers stop responding, instead of limiting outreach to a single contact.

CRM booking

Books appointments directly into the CRM, connecting the conversation to the dealership’s existing sales workflow.

Inventory-based ads

Uses dealer inventory as ad creative for Facebook and Instagram campaigns, keeping ads tied to actual vehicles on the lot.

Bulk Marketplace posting

Posts a whole lot to Facebook Marketplace in one action, reducing manual re-entry of listing details.

Auto-reposting

Reposts Marketplace listings automatically so inventory stays visible near the top of results.

Common use cases

Lead response and appointment setting
A dealership can use Hammer Drive to answer incoming leads from multiple sources immediately, then continue following up until the buyer books an appointment.
Inventory-led social advertising
A store running paid social can use Facebook Ads to turn current inventory into ad creative and show vehicles on Facebook and Instagram together.
Bulk inventory publishing
A team managing Marketplace listings can post many vehicles at once instead of retyping price, photos, and VIN for each listing.
Keeping listings current
A dealership with stale listings can use auto-reposting to keep Marketplace inventory visible without manually refreshing every post.

Pros and Cons

Pros

Covers multiple dealership workflows in one product family, including lead handling, ads, and Marketplace posting.
Hammer Drive responds in seconds, day or night, and keeps following up when leads go quiet.
The site says appointments can be booked right in the CRM.
MarketPoster reduces manual listing work by posting a whole lot in one click and auto-reposting listings.
Facebook Ads is positioned around using actual inventory as ad creative, which keeps campaigns tied to live vehicles.

Cons

The site provides limited setup and implementation detail, so buyers may need to contact support for specifics.
Only CRM booking is explicitly mentioned; other integrations are not confirmed in the provided source.
Pricing is not fully transparent for all products, since Hammer Drive is listed as varying by lot size.

FAQ

What is Hammer Drive for?

Hammer Drive is presented as the lead-follow-up product for dealerships. The source says it instantly answers leads from every source, follows up until buyers book, and books the appointment in the CRM.

Which products does Hammer offer?

The source shows three products: Hammer Drive, Facebook Ads, and MarketPoster. The first focuses on lead follow-up, the second on running Facebook and Instagram ads from the lot, and the third on posting inventory to Facebook Marketplace.

How do customers get started or get help?

The source does not describe a formal setup process. It does show a support page, plus Terms of Service and Privacy Policy links, which suggests self-serve onboarding and support information are available.

What integrations are confirmed on the site?

The site does not state detailed integration partners. It does say Hammer Drive books appointments right in the CRM, which is the only explicit workflow integration mentioned in the source.

What platforms does Hammer support?

The source does not spell out device support or deployment model. Based on the pages provided, the product is presented as a voice demo and web-based offering, but the supported platforms are not specified.

Quick Facts

Category: Human-like agentic AI for dealerships
Primary product: Hammer Drive
Other products: Facebook Ads, MarketPoster
Notable workflow: Answers leads, follows up, and books appointments in the CRM
Pricing signals: Facebook Ads starts at $299/mo + ad spend; MarketPoster starts at $199/mo; Hammer Drive varies by lot size
Support: Support page available on the site