Frigade

Frigade is an AI digital adoption platform for user onboarding, feature adoption, and in-app support. It learns by using the product itself.

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What Frigade does

Frigade is an AI digital adoption platform for in-app user onboarding, product adoption, and feature adoption. It learns your product by using it, then helps users complete real workflows inside the product in real time.

The product is built for teams that want support and guidance to happen in context. Frigade can answer questions, guide users through multi-step tasks, take approved actions through tool calls, send proactive Suggestions, and hand off to human support when needed.

Core capabilities

Learns from product usage

The assistant learns your product by using it, then guides users through workflows in context instead of answering from static documentation.

Action-taking tool calls

Tool calls let the assistant perform defined actions inside your product, such as inviting teammates, checking statuses, submitting requests, or opening tickets.

Proactive Suggestions

Suggestions let teams trigger the assistant proactively with in-app nudges or shareable magic links so help appears before a user drops off.

Workflow guidance and form help

Frigade can move users through multi-step setup flows, prefill what it can read from the session, validate inputs, and navigate the right screens.

Human handoff with context

The assistant can escalate to human support with the full conversation context when a request needs a person.

Insights and feedback

The platform includes analytics for user questions, response resolution, friction points, and handoff activity.

Practical use cases

Onboarding and product activation
Guide new users through the first setup steps, including multi-step configuration flows that benefit from in-context instructions and highlighted controls.
Action completion inside the product
Let the assistant take routine product actions, such as sending an invite, checking a live status, or submitting a request, when the user would rather not navigate menus manually.
Proactive in-app assistance
Trigger a nudge or shareable link when a user is stuck on a page, needs the next setup step, or is likely to drop off before completing an important flow.
Support handoff with context
Route complex or sensitive questions to a human support team while passing along the session context so the user does not need to repeat themselves.
User insight and friction reporting
Monitor where users ask for help, where responses resolve the issue, and where friction clusters so product and support teams can spot confusing workflows.

Pros and Cons

Pros

Learns from the product itself, which reduces dependence on static help docs.
Can guide users through workflows instead of stopping at answers.
Supports proactive nudges as well as reactive assistance.
Includes human handoff for cases the assistant should not handle alone.
Offers customization for branding and deployment needs, including self-hosting on Enterprise.

Cons

Some capabilities are presented as add-ons or plan-dependent, such as full white-label branding and custom pricing for Enterprise.
The source does not provide detailed integration coverage beyond a few named support and analytics tools.

FAQ

How does Frigade learn my product?

Frigade learns by using your product in real workflows rather than relying on static help docs alone. The source says it deploys agents into the product, lets them navigate the latest workflows, and ingests existing knowledge bases and training materials.

What happens when I update my product?

Because Frigade learns directly from the product, it automatically captures changes as they happen. The pricing page says the assistant re-runs against your product on a schedule so it stays current without manual retraining or prompt rewrites.

Can I customize Frigade to match my product?

Frigade is designed to match your product’s branding. The pricing page says you can customize logos, colors, typography, button styles, and positioning, and that full white-label branding is available as an add-on.

Does Frigade work with support tools?

Yes. Frigade can escalate conversations to live agents in tools such as Intercom, Zendesk, HubSpot, or Salesforce, or create support tickets with the full session context attached.

How much does Frigade cost?

Frigade starts at $1,000 per month on the Growth plan, which includes 2 AI agents and 2,500 queries. Enterprise pricing is custom.

Quick Facts

Category: AI digital adoption platform
Primary use: In-app onboarding, product adoption, and feature adoption
Pricing: Growth starts at $1,000 per month; Enterprise is custom
Deployment: Cloud or self-hosted options are described on the site
Notable workflows: Guided setup, action-taking tool calls, proactive nudges, and support handoff
Source domain: frigade.com