47-factor personalization
The Skin Genome Quiz™ collects information about skin concerns, genetics, environment, and lifestyle, using 47 factors to build a skin profile before the formula is made.
PROVEN Skincare is a personalized skincare system that uses a quiz to build a routine around your skin, environment, and lifestyle. It targets concerns such as acne, redness, dark spots, fine lines, and dryness with made-to-order formulas.
PROVEN Skincare is a personalized skincare brand built around the Skin Genome Quiz™ and the Skin Genome Project™. Instead of selling a fixed routine, it uses 47 factors about your skin, genetics, environment, and lifestyle to assemble a custom regimen.
The flagship offering is a three-step system with cleanser, day moisturizer with SPF, and night cream. The company says the formula is made to order, can be recalibrated as your skin changes, and is supported by third-party clinical testing and a large ingredient-and-research database.
The Skin Genome Quiz™ collects information about skin concerns, genetics, environment, and lifestyle, using 47 factors to build a skin profile before the formula is made.
PROVEN turns quiz answers into a custom formula, with active ingredients and concentrations selected for the individual routine rather than an average user.
The formula is designed to adjust over time as skin changes with stress, seasons, or location, and the company says it can be reformulated at no extra cost.
The main offering is a three-product system: cleanser, day moisturizer with SPF, and night cream, each assigned to a specific step in the routine.
The site says formulas are made in the USA in an FDA-registered laboratory, and the brand excludes 2,800+ ingredients including parabens, phthalates, SLS, formaldehyde, oxybenzone, and octinoxate.
PROVEN cites independent clinical testing for elasticity, anti-aging, hyperpigmentation, softness, glow, and radiance, with testing analyzed using facial imaging and elasticity measurement tools.
For shoppers who want a skincare routine built around their own concerns, the quiz gathers skin, environment, and lifestyle details before creating a personalized system.
For people whose skin changes with weather, stress, or location, PROVEN’s reformulation model is designed to update the routine over time instead of staying fixed.
For readers who want a straightforward regimen, the flagship system organizes skincare into cleanser, morning moisturizer with SPF, and evening repair cream.
For users who want a subscription they can manage, the company says orders can be paused, skipped, or canceled and ships on a flexible cadence.
For shoppers who want evidence beyond brand claims, the site points to independent clinical testing and a research-backed ingredient database.
PROVEN starts with a Skin Genome Quiz™ that takes about 3 minutes. The quiz asks about your skin, environment, lifestyle, and concerns, then the system builds a personalized routine and makes the products to order.
PROVEN says its personalized line is made through its website rather than through retailers, because the routine is based on your quiz results and formula profile.
If you already have a PROVEN account, you can update your quiz answers from your profile and the formula is recalibrated for the next order. If you do not have an account, the site directs you back to the quiz flow.
The site describes the subscription as flexible: you can pause, skip, or cancel, and orders typically ship every 4 to 12 weeks.
PROVEN offers a 30-day happiness guarantee. If the formula is not working, the company says it will reformulate for free rather than end the relationship.