Vector

Vector is a contact-level advertising platform for B2B teams that identifies real people behind site visits and ad interactions, then activates current audiences across major ad platforms.

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Overview

Vector is a contact-level advertising platform for B2B teams that want to identify real people behind site visits and ad interactions, then turn those signals into activated audiences. Its core workflow starts with finding engaged contacts, filtering to ICP-relevant people, and pushing those audiences into ad platforms for ongoing campaigns.

The product is organized around two main plans: Reveal, which focuses on identifying visitors and ad clickers, and Target, which adds dynamic audience building for LinkedIn, Google, Meta, Reddit, and similar channels. Vector’s pages also describe off-site research and website de-anonymization as part of the same contact-level approach, with setup and support that range from quick self-serve onboarding to more guided implementation for larger teams.

What Vector does

Identify visitors and ad clickers

Reveal turns anonymous site traffic into identified buyers by name, company, and title so teams can see who is engaging on the site and in ads.

Create signal-driven audiences

Target builds dynamic audiences that refresh as buyers visit pages, research competitors, or change roles, keeping campaigns tied to current buying signals.

Sync to ad platforms

The platform can send audiences to LinkedIn, Google, Meta, Reddit, and other major ad platforms, so activation does not stop at one channel.

Use CRM and data integrations

Vector connects with CRM and intent data sources, and the pricing page says Reveal includes Salesforce and HubSpot sync while Target adds advanced integrations such as webhooks, custom CRM mapping, and UTM sync.

Attribute ad engagement by contact

The product can reveal who clicks ads even when they do not convert, which helps teams follow up with known contacts rather than anonymous traffic.

Track and maintain audience performance

Target includes audience performance tracking and supports CRM and intent integrations so teams can measure and maintain active audiences over time.

Where Vector fits

See who is engaging now
Use Reveal when you want to know which named contacts are already on your site or clicking ads, so your team can prioritize follow-up and understand which campaigns are attracting real people.
Keep ad audiences current
Use Target when buyer activity changes over time and you need audiences that refresh automatically as contacts visit pages, research competitors, or re-enter the buying journey.
Respond to research signals earlier
Use the off-site research workflow to reach known contacts while they are reading third-party content or comparing competitors, especially for awareness and consideration-stage messaging.
Unmask website visitors
Use website de-anonymization when you need to turn anonymous traffic into named contacts and route those identified visitors to Slack or CRM-based follow-up.
Run contact-level campaigns across channels
Use the platform when your team wants contact-based advertising across multiple ad channels, rather than static account-level or anonymous retargeting lists.

Pros and Cons

Pros

Identifies contacts behind site visits and ad clicks rather than leaving teams with anonymous traffic.
Supports both immediate visibility with Reveal and ongoing activation with Target.
Builds audiences from contact-level signals and keeps them updated as buyer activity changes.
Sends audiences to several major ad platforms, including LinkedIn and Google, with broader channel support mentioned on the homepage.
Includes CRM-ready workflows and support options, with Salesforce and HubSpot sync called out on the pricing page.

Cons

Pricing scales with identified visitors or active audiences, so cost depends on usage volume.
Target is annual, which may be less flexible for teams that want shorter commitments.
The public pages provide limited detail on exact integrations and advanced configuration options.

FAQ

How are Reveal and Target priced?

Vector’s pricing page presents Reveal as a month-to-month plan and Target as an annual plan. Reveal scales by identified visitors, while Target scales by active audiences and includes everything in Reveal.

Which teams is Vector best suited for?

Reveal is positioned for teams that want visibility into site visitors and ad engagement without a heavy implementation lift. Target is positioned for performance and demand generation teams that want to turn buyer signals into dynamic ad audiences.

Can I change plans later?

Yes. Vector says you can upgrade from Reveal to Target at any time, and visitor or audience levels can be adjusted as needs change.

How long does onboarding take?

Vector says most teams are live within days. Reveal uses quick setup with live chat, email support, and a Help Center, while Target adds personalized onboarding, a Customer Solutions Manager, and a private Slack channel.

How does Vector decide who to target?

Vector identifies contacts engaging on your site, in your ads, and across the web, then matches that activity to verified contacts from your CRM and data partners so audiences stay current.

Quick Facts

Category: Contact-level advertising
Primary use: Identify buyers, build audiences, and activate ads from contact-level signals
Plans: Reveal and Target, with paid pricing and a free 14-day trial for Reveal
Platforms mentioned: LinkedIn, Google, Meta, Reddit, and other major ad platforms
Data sources mentioned: Website activity, CRM, ads, events, and intent data
Site: vector.co