Waldo

Waldo is an agentic brand intelligence platform for agencies and brands. It turns live social, audience, paid media, trends, and event data into sourced strategy for research, pitching, and monitoring.

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Agentic brand intelligence for marketing teams

Waldo is an agentic brand intelligence platform for agencies and brands. It combines live social, audience, paid media, trends, events, and open-web data with AI agents that turn those inputs into structured strategic work.

The product suite is organized around four main workflows: Strategize for research and brand strategy, Pitch for new business, Monitor for always-on client intelligence, and Build for teams that want to create custom tools on top of Waldo’s data layer. The site also positions Waldo as usable inside Claude and ChatGPT, as well as through its own web experience and API.

Core capabilities

Live data-backed strategy work

Strategize connects Claude or ChatGPT to live social, audience, trends, paid ads, and event data so strategy work can draw on current evidence instead of only model knowledge.

Pitch playbooks for new business

Pitch generates pitch playbooks from a brief or brand name, including go/no-go guidance, pitch angles, stakeholder intelligence, and sourced proof points.

Always-on monitoring briefs

Monitor delivers ongoing intelligence briefs on a chosen cadence, with proactive signals, insights, and ideas sent to email and options for white-label reporting.

API for custom marketing tooling

Build exposes an API for product and innovation teams to query earned, owned, and paid data, analyze creators and audiences, and access discovery and aggregation endpoints.

Works across chat and workflow tools

Waldo can be used inside Claude or ChatGPT, on the Waldo site, or through connectors and MCP integrations so teams can keep using their preferred workflow.

Sourced outputs with receipts

Every output is tied to clickable source material, which helps users inspect the underlying post, article, video, or data point before using the result.

Where Waldo fits

Brand strategy and research
Use Strategize when a strategist needs fast, sourced research on a brand, audience, category, or competitive set. The workflow is suited to audits, audience profiling, and pressure-testing an idea before it goes to a client.
New business pitches
Use Pitch when a team needs to respond to an RFP or develop a new-business approach. Waldo decodes the brief, proposes pitch angles, surfaces room intelligence, and returns proof points that can be dropped into a deck.
Ongoing client and category tracking
Use Monitor when an account or strategy team needs recurring intelligence on a client, competitor, or category. The product sends briefs proactively and can be configured for different cadences and white-label delivery.
Custom marketing tools
Use Build when a team wants to create proprietary tooling on top of Waldo’s data layer. The API is aimed at product, innovation, and leadership teams that need custom analysis, discovery, and aggregation workflows.

Pros and Cons

Pros

Brings live social, audience, paid media, trends, and event data into one platform.
Outputs are sourced and link back to the underlying evidence.
Supports multiple workflows for strategy, pitch development, monitoring, and custom builds.
Works in familiar environments like Claude, ChatGPT, Slack, Teams, and email.
Offers white-label reporting and API access for teams that need to operationalize the data.

Cons

The site does not publish a full feature-by-feature pricing grid on the pages provided, so some plan details remain unclear.
Build is described as company-size based and demo-led, which suggests pricing and implementation may vary by use case.

FAQ

What is Waldo?

Waldo is an agentic brand intelligence platform built for marketing teams. It combines live social, audience, trends, paid ads, and other data sources with AI agents that turn those inputs into structured strategic output across products like Strategize, Pitch, Monitor, and Build.

Who is Waldo for?

Yes. The site says Waldo works with companies of all sizes, from small agencies to global holding company networks. It is positioned for agencies and brands that need research, strategy, pitch support, or ongoing intelligence.

How does Waldo fit into existing tools?

Waldo says it integrates with Slack, Teams, email, and common LLM workflows such as Claude, ChatGPT, Gemini, and Copilot through connectors or MCP integrations. It also offers an API for custom builds.

How are Waldo outputs verified?

Waldo says every output links back to its source, such as a post, article, video, or data point, so users can verify claims before sharing them externally. It also says outputs are produced through structured analyses rather than freeform generation.

Is Waldo safe for confidential work?

Waldo states that it is SOC 2 compliant, uses isolated workspaces, and does not use uploaded data for model training. The pricing page also notes that some products use volume discounts or require a demo for custom or enterprise needs.

Quick Facts

Category: Agentic brand intelligence
Primary users: Agencies, brands, strategy teams, account teams, and leadership
Product suite: Strategize, Pitch, Monitor, Build
Delivery: Web app, chat connectors, email, Slack, Teams, API
Data sources: Live social, paid ads, audience panels, trends, events, open web
Pricing shape: Paid products with per-credit, per-pitch, report, and company-size-based pricing; demos used for some plans