Recart

Recart is an SMS marketing and list-growth platform for Shopify and DTC brands. OneClick Opt-in popups, automations, campaigns, and managed support.

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SMS marketing and list growth for Shopify

Recart is an SMS marketing and list-growth platform built for Shopify and DTC brands. Its main job is to help merchants collect subscribers, send promotional and lifecycle messages, and manage SMS programs with either self-serve tools or a more hands-on managed-service model.

The platform’s headline feature is OneClick Opt-in, a Shopify-specific popup experience that lets returning shoppers join a list with a single tap. Beyond opt-in collection, Recart supports automated flows, segmented campaigns, A/B testing, and integrations with common ecommerce tools so brands can run SMS as part of a broader Shopify stack.

Core capabilities

OneClick Opt-in popups

Recart’s OneClick Opt-in lets returning shoppers join an SMS list with a single tap instead of typing their phone number again. The site presents it as a Shopify-specific popup experience.

Automated SMS flows

The platform includes DTC-focused flows such as welcome series, abandoned cart, browse abandonment, fulfillment updates, replenishment, and review follow-ups. These automations are meant to keep SMS campaigns running beyond one-off sends.

Segmented campaigns

Campaigns can be segmented and personalized in a few clicks so brands can send more targeted promotions. The pricing page also describes managed list growth and SMS support for campaign creation and flow launches.

Built-in A/B testing

Recart includes built-in A/B testing for headlines, offers, and designs. The homepage says the company tests across millions of impressions and folds what works into templates.

Shopify ecosystem integrations

The platform is designed to connect with a Shopify tech stack and references integrations with ESP, loyalty, reviews, and other tools. The integrations page also lists named connections such as Klaviyo, Postscript, Attentive, Gorgias, and Monocle.

Managed service support

For eligible plans, Recart provides onboarding help, a Customer Success Manager, weekly reporting, monthly deep-dives, and shared Slack support. The pricing page frames this as a managed service rather than purely software access.

Common ways teams use Recart

Grow an SMS list from onsite traffic
Brands use Recart to capture SMS subscribers from Shopify popups, especially when they want a lower-friction opt-in flow for returning visitors.
Automate lifecycle messaging
Teams can run welcome series, cart recovery, browse abandonment, and post-purchase messages to keep SMS tied to revenue-driving lifecycle events.
Launch targeted promotional campaigns
Merchants use segmentation and campaign tools to send targeted promos to specific audiences instead of broadcasting the same message to everyone.
Outsource parts of SMS operations
Operators that want more hands-on help can use Recart’s managed service model for onboarding, strategy sessions, reporting, and campaign execution.
Fit SMS into a Shopify stack
Stores with an existing Shopify marketing stack can connect Recart with other ecommerce tools to keep SMS aligned with ESP, loyalty, reviews, and support systems.

Pros and Cons

Pros

Built specifically for Shopify and DTC brands, with messaging and workflows tailored to ecommerce use cases.
OneClick Opt-in is presented as a single-tap sign-up flow for returning shoppers, which reduces friction at the point of capture.
Supports both list growth and ongoing SMS marketing, including campaigns and automated flows.
Includes managed support options such as onboarding, strategy, reporting, and A/B testing on eligible plans.
References integrations with common ecommerce tools and named platforms like Klaviyo, Postscript, Attentive, Gorgias, and Monocle.

Cons

The pricing page shows multiple plan tiers and a managed-service structure, so Recart is not a simple low-cost self-serve SMS tool.
The source material does not fully document every integration, setup requirement, or limitation, so buyers may need to confirm fit for their stack before onboarding.
Some capabilities are described broadly on the homepage and pricing page rather than on dedicated product documentation pages.

FAQ

Who is Recart for?

Recart is built for Shopify and DTC brands that want to grow SMS subscribers and run SMS marketing from one platform. The site emphasizes list growth, automated flows, campaigns, and managed service rather than a self-serve tool only.

How does OneClick Opt-in work?

The site highlights OneClick Opt-in, where shoppers can join with a single tap if they have signed up on a Recart popup before. It is presented as a Shopify-specific popup experience designed to reduce typing and improve opt-in rates.

Does Recart offer paid plans?

Recart’s pricing page shows a paid platform with plans starting at $299/month for SMS pricing, and separate list growth plus SMS plans listed on the page. The pricing page also says unlimited subscribers and a dedicated strategist are included on the relevant plans.

Does Recart offer managed support?

The pricing page and homepage both point to a managed service model on many plans. Recart says customers can get onboarding, list growth help, strategy sessions, reporting, and managed A/B tests, with a Customer Success Manager on non-starter plans.

Quick Facts

Category: SMS marketing platform
Primary platform: Shopify
Primary audience: DTC and ecommerce brands
Notable workflow: OneClick Opt-in popups and SMS automation
Pricing model: Paid plans; pricing page shows plans starting at $299/month
Source domain: recart.com