Denote

Denote is an ad research and creative workflow platform for finding, saving, analyzing, and organizing ads from Facebook Ad Library, TikTok, and Instagram.

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What Denote does

Denote is an ad research and creative workflow platform for finding, saving, analyzing, and organizing ads from Facebook Ad Library, TikTok, and Instagram. It combines a browser extension, an ad spy workflow, a creative library, and AI-assisted analysis in one product.

The core job of the product is to help marketers and creative teams move from ad discovery to ad evaluation without switching between spreadsheets and separate tools. Users can filter ads directly in the Facebook Ad Library, save relevant examples into Denote, review performance signals such as spend and run time, and collaborate on the resulting creative library.

Key features

On-page ad library filtering

Use the Chrome or Edge extension to add filters directly inside Facebook Ad Library. You can sort by views, estimated ad spend, running days, and country before saving an ad.

Permanent ad saving and organization

Capture ads from Facebook Ad Library, TikTok, and Instagram with one click. Saved ads can be organized into boards, tags, and folders for later research.

Competitor ad spy reports

Review competitor signals such as estimated spend, running duration, landing page, ad copy, and other ad details surfaced in the analysis workflow.

AI creative analysis and script writing

Use Denote AI to analyze visuals, copy, and hooks, then generate or rewrite scripts for new creatives based on the ad you are reviewing.

Team collaboration tools

Work with shared boards, roles, comments, notifications, and share links so multiple people can review and discuss ads in one workspace.

Batch export and download

Export ads and related materials with options such as download, CSV export, and poster export for reporting or reuse.

Common ways to use Denote

Competitive ad research
Filter Facebook Ad Library results by spend, views, and running days to quickly narrow a large set of ads down to the ones worth reviewing.
Creative swipe file management
Save strong ads from Facebook, TikTok, or Instagram into boards and folders so inspiration and references do not disappear later.
Competitor analysis for media buyers
Inspect competitor ad spend, copy, landing page, and run duration to separate short tests from ads that appear to be scaling.
AI-assisted creative development
Review an ad with Denote AI to understand its hook, visuals, and copy, then use the output to draft a new script or rewrite.
Team review and collaboration
Share boards with teammates, assign roles, and leave comments when multiple people need to review or organize ad ideas together.

Pros and Cons

Pros

Combines ad discovery, saving, analysis, and collaboration in one workspace.
Adds filters directly inside Facebook Ad Library instead of requiring a separate research workflow.
Surfaces ad signals such as spend, views, running days, and landing page details that are not obvious from the basic ad card.
Supports permanent saving, downloads, and exports so research can be reused later.
Includes AI features for analyzing creatives and drafting or rewriting scripts.
Offers shared boards, comments, roles, and notifications for team review.

Cons

The strongest filtering and spy workflow shown in the sources is centered on Facebook Ad Library, so support beyond that surface is less clearly documented.
Pricing and collaboration features vary by plan, which means individual users and teams may need to compare plan limits before adopting it.

FAQ

How does Denote help me find ads from Facebook, TikTok, or Instagram?

Denote is a web-based ad research tool centered on Facebook Ad Library, TikTok, and Instagram. Its extension adds filters inside the Facebook Ad Library so you can sort ads by views, estimated spend, and running days, then save useful examples into Denote for later review.

Can Denote save ads so they don't disappear or expire later?

Yes. The product is built around saving ads into a permanent creative library, and the pricing page says saved ads never expire on the paid plans. The home page also states that ads can be downloaded anytime after saving.

What kind of ad analysis does Denote provide beyond basic visuals?

Denote adds analysis beyond basic ad cards by showing signals such as ad spend, running time, landing page, copy, views, and related creative details. It also includes Denote AI for script generation and creative analysis.

Can Denote track my competitors' advertising strategies easily?

Denote is designed to help teams track competitor ads by brand, save boards of competitor creatives, and review ad performance signals over time. The ad spy pages emphasize competitor spend, winning creatives, and long-running ad trends.

How does Denote improve team collaboration for ad projects?

Denote supports collaborative workflows with shared boards, roles, comments, notifications, and public share links. The pricing page also lists collaborative features such as inviting members and assigning member roles.

Quick Facts

Category: Ad research and creative workflow
Primary platforms: Facebook Ad Library, TikTok, Instagram
Product form: Web app plus Chrome and Edge extension
Primary users: Marketers, media buyers, agencies, ecommerce teams
Source domain: denote.net
Pricing: Paid plans listed on the pricing page