Hawky

Hawky is an AI performance marketing platform for teams that run paid media, analyze account data, and generate creative. It combines dashboards, a Copilot, and autonomous agents to help teams work from the same account context.

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Overview

Hawky is an AI performance marketing platform for teams that manage paid media, creative iteration, and account analysis. It combines two always-on agents with a Copilot so marketers can buy media against a KPI, generate creatives from what is already working, and answer account questions in plain English.

The product is organized around three levels of use: Dashboards for seeing what is running, Ask for understanding the account through sourced answers and reports, and Auto-pilot for letting agents act on the data. Hawky is built for performance teams that want media, creative, and reporting to share one working context instead of staying in separate tools.

Features

Performance and creative dashboards

Tracks performance and creative data in one place, including ROAS, CAC, CTR, spend, element-level creative performance, and auto-tagging of hooks, frames, and CTAs.

Copilot with sourced answers

Lets teams ask questions in plain English and get cited answers grounded in account data, brand context, campaign history, and connected sources.

Creative generation from winners

Generates on-brand creatives from winning patterns, with brand kit context, element-level analysis, and support for statics today and video later.

Always-on agents for media operations

Runs autonomous performance work, including bid and budget changes, rebalancing, fatigue handling, anomaly detection, and custom agent workflows.

Connected account context

Pulls in campaign context from Meta, Google, TikTok, GA4, CRM integrations, Slack, Teams, and custom integrations, depending on the tier and setup.

Shared brand memory

Keeps one shared memory for brand rules, winners, competitor patterns, approvals, and decision history so future actions start from prior work.

Use Cases

Ongoing paid media optimization
Use the Performance Agent to monitor paid media against a KPI, shift spend when slices underperform, and keep Meta, Google, and YouTube campaigns moving without daily dashboard babysitting.
Creative iteration from winners
Use the Creative Agent and creative analysis tools to identify winning hooks, frames, and CTAs, then generate new on-brand variations from the patterns that already perform.
Account analysis in plain English
Use Copilot to ask account questions such as why CPL moved, which creative is fatiguing, or what competitors are testing, and get a sourced answer in the same conversation.
Reporting and stakeholder sharing
Use Dashboards and shared reports when stakeholders need quick performance views, exports, or a comparison of ROAS, CAC, CTR, and spend across campaigns.
Always-on account operations
Use the autonomous agents when teams want the system to act on the data, including bid changes, budget rebalancing, anomaly alerts, pauses, and custom workflows.

Pros and Cons

Pros

Combines media buying, creative generation, and account Q&A in one product.
Uses cited answers and account-specific context rather than generic chat output.
Supports unlimited users on every tier, which fits cross-functional teams.
Offers a clear path from dashboards to assisted analysis to autonomous operation.
Can be shown on the buyer's own account before commitment.

Cons

The site does not publish pricing numbers, so buyers need a sales conversation to identify the right tier.
Several workflow details, especially integrations and onboarding for complex stacks, are described at a high level rather than with a full technical spec.

FAQ

How is Hawky priced?

Hawky is priced per brand rather than per seat. The pricing page says there are no per-seat fees, and that the tier is shaped by how much the account is used, including creative volume and the number of questions asked.

Can I upgrade later without redoing setup?

Yes. The pricing page says you can start with Dashboards and move up to Ask or Auto-pilot later without restarts or migrations, and that your data, tags, and history carry over.

Is Hawky priced per seat?

Hawky is built around unlimited users on every tier, so teams and stakeholders can share access without per-seat pricing.

What is the difference between the tiers?

Hawky’s tiers move from Dashboards, which shows what is running, to Ask, which answers questions in plain English, to Auto-pilot, which lets autonomous agents act on the data.

Can I see Hawky on my own account first?

The site says Hawky can be shown on your own account before you commit, with sales guiding the setup against your data and campaigns.

Quick Facts

Category: AI performance marketing platform
Primary users: Performance marketing teams
Core workflow: Dashboards, Copilot, and autonomous agents
Source domain: hawky.ai
Pricing model: Per brand, not per seat; sales-led
Data sources mentioned: Meta Ads, Google Ads, TikTok Ads, GA4, CRM, Slack, Teams