Unified team inbox
One shared inbox brings together WhatsApp, SMS, and web chat so staff can follow every guest thread in one place and take over with context when the AI escalates a conversation.
Viqal
Freemium
Viqal automates hotel guest messaging across WhatsApp, SMS, RCS, and web chat.
What is Viqal?
Viqal is a hotel guest messaging platform built around an AI Operator that handles conversations on WhatsApp, SMS, RCS, and web chat. It is designed to answer routine questions, route exceptions to staff, and take PMS actions such as updating reservations or posting charges to folios.
The product is aimed at hotel teams that want to automate repetitive guest communication without replacing their existing stack. Viqal positions itself as a layer between the PMS and guest channels, with unlimited messages and user seats on its paid plans, and with onboarding and PMS connection included in the subscription.
What can Viqal do?
AI-assisted message handling
The AI Operator handles repetitive guest questions, detects intent, and can answer on supported channels before handing off to staff when needed.
Journey-triggered campaigns
Viqal can trigger WhatsApp campaigns from stay timeline events or PMS events, such as booking confirmation, so messages go out at the point in the guest journey that matters.
In-thread upselling
Guests can receive and confirm offers such as late checkout, spa bookings, upgrades, and F&B requests inside the conversation, with the resulting charge tracked back to the stay.
PMS-connected actions
The platform connects to PMS systems and booking stack components, reads live reservation and guest data, and writes back actions such as reservation updates and folio charges.
Team-wide usage and hosting
The pricing and integration pages describe support for unlimited messages, unlimited seats, and EU-hosted data with GDPR-aligned handling.
Use Cases
“Handle repetitive guest questions”
A front-desk or guest-relations team uses Viqal to answer repetitive questions such as check-in time, breakfast, parking, or Wi‑Fi, letting the AI handle routine replies and only escalating exceptions to staff.
“Send timely guest campaigns”
Operations teams can send messages at moments such as booking confirmation or arrival, using stay-timeline or PMS triggers to reach opted-in guests through WhatsApp campaigns.
“Upsell inside the guest thread”
Revenue or hospitality teams can surface offers like late checkout, spa visits, room upgrades, and F&B add-ons directly in the conversation and post confirmed charges back to the folio.
“Work inside an existing PMS stack”
Hotels with existing systems can connect Viqal to a PMS so reservation updates, guest details, room status, and folio charges move between systems without a separate rebuild.
“Operate with lightweight setup”
Properties without a PMS integration can still collect and manage guest communication by uploading reservations via CSV or forwarding booking emails into the Viqal inbox.
Frequently Asked Questions
How is Viqal priced?
Viqal prices its plans by room count, with unlimited messages and unlimited user seats on every plan. The pricing page shows Messaging starting from €99/month and Automation starting from €149/month, both billed monthly excluding VAT.
Are there setup fees?
No. The pricing page states that onboarding, PMS connection, WhatsApp Business setup, and AI tuning are included at no additional cost, and there are no setup or hidden fees.
Can Viqal work without a PMS integration?
Yes. The integrations page says Viqal can work without PMS integration if you upload guests and reservations by CSV or forward booking confirmation emails to an automated inbox that imports them.
How are upsells handled in the PMS?
Viqal posts confirmed upsells back to the PMS as folio charges with the item code and price. The integrations page says the night audit treats it like a front-desk charge.
How long does setup take?
For supported PMS connections, setup is described as taking less than an hour. If a PMS is not listed, Viqal says it can build a new integration, with timing depending on the PMS provider's responsiveness.
Quick Facts
- Category
- Hotel guest messaging platform
- Primary channels
- WhatsApp, SMS, RCS, and web chat
- Core workflow
- AI resolves routine guest messages and escalates the rest to staff with context
- Integrations
- PMS and booking stack connections, including Mews, Opera Cloud, Apaleo, Cloudbeds, Kross Booking, Wubook, Webhotelier, and Booking Experts
- Pricing model
- Paid plans priced by room count, with Messaging from €99/month and Automation from €149/month
- Source domain
- viqal.com
Viqal Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 36
Viqal Alternatives
SalesAPE.ai
salesape.ai
AI sales agents that qualify leads and book appointments across email, chat, SMS, and WhatsApp.
ScaliQ
scaliq.ai
ScaliQ is an AI-powered LinkedIn outreach agent for teams, agencies, and B2B sales professionals. It automates lead targeting, personalized messaging, follow-ups, and inbox management across multiple LinkedIn accounts.
Fin
fin.ai
Fin is an AI customer agent for support, sales, and ecommerce workflows, answering questions and taking actions across chat, email, voice, and more.
BotSailor
botsailor.com
AI chat and automation for WhatsApp, Facebook, Instagram, Telegram, and web chat
Brainfish
brainfi.sh
AI support agent platform for B2B teams across chat, email, Slack, Teams, and helpdesks
Neexa
neexa.co
Neexa is an AI-powered admissions and student engagement platform for education institutions. It helps teams answer inquiries, follow up with prospects, support students, and reduce manual work across websites and messaging channels.