Cross-channel campaign measurement
Measure campaigns across CTV, digital, social, linear, addressable, retail media, and streaming audio in a unified dashboard.
Upwave
Freemium
Cross-channel brand measurement and optimization for advertisers, agencies, and media partners.
What is Upwave?
Upwave is a brand outcomes measurement platform for evaluating the effects of advertising beyond clicks. It measures Brand Lift, validates Brand Reach, and identifies opportunities to optimize brand campaigns. The platform combines cross-channel campaign measurement with audience and campaign analysis in a shared dashboard, helping advertisers, agencies, and media partners assess performance and adjust brand investment.
What can Upwave do?
Live campaign dashboards
Build dynamic dashboards and monitor whether a campaign is driving brand lift while it is running.
Granular performance analysis
Compare brand lift across media, creative, and other campaign cuts to identify differences in performance.
Brand optimization recommendations
Surface over- and underperforming tactics in a format intended to support decisions without requiring an in-house statistician.
Audience reach validation
Use attitudinal data and machine learning to assess whether campaigns reach a brand-specific audience beyond age and gender.
AI-assisted reporting
Bayes, Upwave’s AI agent, provides on-demand campaign analysis through in-platform conversations and downloadable reports.
Use Cases
“Monitor an active brand campaign”
Use real-time dashboards to check whether advertising is producing brand lift and review results while a campaign is in progress.
“Compare media and creative tactics”
Break down lift by campaign cuts such as media or creative to determine which tactics are performing better.
“Check audience delivery”
Evaluate whether a campaign is reaching the audience defined by brand-specific attitudes, rather than relying only on age and gender.
“Guide campaign adjustments”
Use optimization findings to identify underperforming tactics and inform changes to brand campaign investment.
Frequently Asked Questions
Which advertising channels can Upwave measure?
The platform describes measurement across CTV, digital, social, linear, addressable, retail media, and streaming audio.
Can campaign performance be reviewed before a campaign ends?
Yes. Upwave describes dynamic, real-time campaign dashboards for monitoring brand lift during a campaign.
What can teams analyze in the results?
Teams can examine granular campaign cuts, including media and creative, and review brand lift and audience reach.
Does Upwave provide analysis beyond dashboards?
Bayes, Upwave’s AI agent, supports on-demand analysis through in-platform conversations and downloadable AI-generated reports.
Quick Facts
- Product category
- Brand outcomes measurement platform
- Primary users
- Advertisers, agencies, and media partners
- Measurement focus
- Brand Lift, Brand Reach, and Brand Optimization
- Supported media
- CTV, digital, social, linear, addressable, retail media, and streaming audio
- Platform workflow
- Dynamic campaign dashboards, granular analysis, and downloadable reports
- Website
- upwave.com
Upwave Traffic Analysis
Traffic data is for reference only.
- Monthly Visits
- 21.2K
- Global Rank
- #1,434,661
- User Bounce Rate
- 57.3%
- Avg. Visit Duration
- 01:39
- Pages per Visit
- 1.55
- Domain Rating
- 71
Traffic Trends
| Mar | 12317 |
|---|---|
| Apr | 12373 |
| May | 21189 |
Traffic Sources
- Direct: 77.1%
- Search: 14.1%
- Referral: 6.26%
- Social: 2.28%
- Display Ads: 0.29%
- Affiliate: 0.00%
Top Regions
- United States: 87.7%
- India: 7.42%
- United Kingdom: 4.89%
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