Real-time purchase-intent prediction
The agent evaluates visitor sessions continuously and estimates the likely outcome, allowing decisions to respond to behavior during the visit.
Session AI
Freemium
An ecommerce marketing agent that predicts purchase intent and selects real-time nudges or offers.
What is Session AI?
Session AI is an in-session marketing platform for ecommerce retailers. Its Session Marketing Agent predicts each visitor’s likelihood to purchase from real-time session behavior, then selects an experience such as a message, nudge, or offer. Retailers set goals and constraints, including budget, margin, and inventory considerations; the agent predicts outcomes, acts during the visit, and learns from measurement over time. The platform is designed to help teams improve conversion and revenue while using promotions more selectively, including for anonymous visitors without requiring personally identifiable information.
What can Session AI do?
Goal and constraint configuration
Retailers define goals and constraints such as budget, margin, and inventory before the agent selects in-session actions.
In-session message and offer selection
Based on its predictions, the agent can trigger an experience such as a nudge or promotion, rather than applying the same banner or discount to every visitor.
Promotion targeting
The system can reserve incentives for visitors it predicts may need them to convert, while avoiding unnecessary discounts for visitors likely to purchase without an offer.
Measurement and adaptive learning
Session AI measures results through A/B testing and uses observed outcomes to adjust future predictions and decisions.
Anonymous visitor decisioning
The platform uses real-time behavioral context to make decisions for anonymous as well as known visitors without requiring personally identifiable information.
Use Cases
“Reduce blanket discounting”
Ecommerce promotion teams can replace a sitewide offer with targeted incentives, aiming to avoid discounting visitors who are already likely to buy.
“Improve conversion during a visit”
Digital commerce teams can intervene with a relevant message or offer when session behavior indicates that a visitor may be influenceable.
“Protect margin while pursuing revenue goals”
Retailers can configure margin and budget constraints so that conversion decisions account for profitability rather than relying on a uniform promotion.
“Address excess inventory”
Merchandising teams can use gradual, targeted discounts to support inventory sell-through without defaulting to a sitewide clearance offer.
“Engage anonymous shoppers”
Acquisition teams can tailor in-session experiences using behavioral context when a visitor has not provided personal information.
Frequently Asked Questions
What does Session AI do?
Its Session Marketing Agent predicts purchase intent during ecommerce visits and selects an in-session message, nudge, or offer based on the expected outcome.
Does the platform require personally identifiable information?
Session AI says it can make decisions for anonymous visitors using real-time behavioral context without requiring personally identifiable information.
How are the agent’s decisions configured?
Retailers set goals and constraints, including considerations such as budget, margin, and inventory. The agent then predicts, acts, and learns from measured outcomes.
How does Session AI learn over time?
The platform measures results through A/B testing and uses those results to adjust future predictions and decisions.
Quick Facts
- Category
- Ecommerce marketing and decisioning
- Product
- Session Marketing Agent within the Session AI platform
- Primary users
- Ecommerce retailers and digital commerce teams
- Decision inputs
- Real-time visitor-session behavior and retailer-defined goals and constraints
- Decision outputs
- In-session messages, nudges, and offers
- Privacy approach
- Supports decisioning for anonymous visitors without requiring personally identifiable information
Session AI Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 51
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