Keyword research
Find related keywords and suggestions, then review search volume, keyword difficulty, cost per click, and PPC competition to inform SEO and advertising decisions.
Serpstat
SEO research and site analysis tools for marketers, agencies, and in-house teams.
What is Serpstat?
Serpstat is an SEO and search marketing platform for researching keywords and competitors, monitoring search rankings, auditing websites, and analyzing backlinks. It brings these workflows together for SEO and PPC work, from finding search opportunities to prioritizing technical fixes and measuring ranking changes. Its tools cover Google data across 230 countries, with rank tracking available for desktop and mobile devices and regional selection down to country, state, or city.
What can Serpstat do?
Competitor and domain analysis
Review competitors' organic and paid search keywords, popular pages, traffic, visibility, and domain metrics. Compare domains and inspect search results to identify opportunities.
Rank tracking
Track target keywords and competitors in Google across selected regions, with desktop and mobile rankings, scheduled reports, and daily updates.
Website audits
Scan a site or page for technical and on-page SEO issues. Results are prioritized and include recommendations; paid plans list JavaScript rendering for selected tiers.
Backlink analysis
Review new and lost backlinks, referring domains, link donors, anchors, and link types, and identify potentially harmful links.
Keyword clustering and content tools
Group large keyword sets by meaning or target page, and use AI-based content tools for tasks such as generating metadata, drafting or paraphrasing text, and checking for AI-generated content.
Use Cases
“Plan organic and PPC keywords”
Build a target list by exploring related queries and comparing volume, difficulty, CPC, and ad competition before assigning terms to pages or campaigns.
“Investigate competitor search activity”
Compare competitors' organic and paid keywords, pages, and visibility to find topics to target or landing-page approaches to examine.
“Monitor ranking changes across markets”
Set target keywords and competitor domains for chosen Google regions, then follow performance on desktop and mobile through scheduled reporting.
“Prioritize technical SEO work”
Run a site audit, review issues by priority, and use the accompanying recommendations to organize fixes and track subsequent audit results.
“Assess a link-building campaign”
Inspect newly gained and lost links, donor sites, and anchor profiles to review campaign outcomes and flag links for further investigation.
Frequently Asked Questions
Can I try Serpstat before subscribing?
The site offers a seven-day free trial of paid features. Its pricing information says the trial provides access to the Individual or Team plan.
Which regions and devices are supported for rank tracking?
Rank tracking supports Google regions across 230 countries, with country, state, or city selection, and reports rankings for desktop and mobile devices.
Can teams share project access?
Team access and project-sharing allowances vary by plan. Check the current plan comparison for included users and sharing limits.
Does Serpstat provide an API?
Serpstat offers APIs for SEO data and workflows. Availability, endpoints and usage allowances depend on the purchased plan or data solution.
Quick Facts
- Product category
- SEO and search marketing platform
- Primary users
- SEO and PPC specialists, marketers, agencies, and businesses
- Search coverage
- Google data across 230 countries
- Rank tracking
- Desktop and mobile; regional targeting down to country, state, or city
- Trial
- Seven days; Individual or Team plan access
Serpstat Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 79
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