Interview guide design
Generate guides from research goals or bring your own. Combine qualitative and quantitative questions, specify probing guidelines, and configure skipping logic.
Outset
Freemium
AI-moderated interviews and research analysis for customer insights and UX teams.
What is Outset?
Outset is an AI-moderated research platform for UX researchers, market researchers, and customer insights teams. It combines interview design, participant recruitment, data collection, analysis, and reporting in one workflow. Teams can run hundreds of interviews concurrently, using adaptive follow-up questions to explore the reasons behind participants’ responses.
The platform supports research with human participants and simulated research through digital twins grounded in real human data. Researchers can use it for discovery and evaluation, from understanding customer motivations to assessing product concepts and user experiences.
What can Outset do?
Adaptive multimodal interviews
Collect text, voice, video, and voice-to-voice responses. Customize the AI moderator’s research style and use dynamic probing based on audio and visual cues.
Participant recruitment
Recruit through Outset or use existing panels and customer lists. Configure screeners and quotas, and distribute shareable interview links.
Synthesis and reporting
Extract themes, summaries, quotes, and automatically tagged transcripts. Chat with study data, create highlight reels and reports, and export CSV, PowerPoint, PDF, or video.
Digital twin research
Conduct long-form interviews or chat with digital twins of specific audiences. Outset describes these twins as grounded in real humans, with confidence scores and traceability to source data.
MCP access
Use Outset’s MCP to launch studies, analyze results, or chat with digital twins from other tools where your team works.
Use Cases
“Market discovery and personas”
Investigate customer motivations and behavior to identify promising segments, explore new markets, and develop customer personas.
“Concept and creative testing”
Gather feedback on product ideas before development or evaluate creative components to understand audience preferences.
“Usability research”
Investigate usability issues and design problems across participants to inform changes to a product experience.
“Brand research”
Explore how customers interpret a brand and what associations influence their perceptions.
“AI experience evaluation”
Evaluate non-deterministic, AI-generated user experiences to understand how users respond to variable outputs.
Frequently Asked Questions
How is Outset priced?
Outset offers custom subscriptions based on research team needs, research requirements, and support needs. Feature access varies by plan and add-ons; enterprise pricing is available.
Can Outset help run studies?
Teams can run studies themselves or use additional support for project setup, guide programming, recruitment, and data collection. Outset also offers onboarding through its Customer Success team.
Can I analyze interviews conducted outside Outset?
Yes. Outset supports uploading researcher-led interviews for analysis.
What data security measures does Outset list?
Outset lists SOC 2 Type II certification, GDPR and HIPAA compliance, encryption at rest, TLS 1.3 for transmission, SSO, and data-segregated workspaces. It states that models are never trained on customer data.
Quick Facts
- Category
- AI-moderated research platform
- Primary users
- UX researchers, market researchers, consumer insights teams, and agencies
- Language support
- 40+ languages
- Collaboration
- Team workspaces, observer seats, and shareable report links
- Product demo
- 30-minute demo with the Outset team
- Website
- https://outset.ai
Outset Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 64
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