Cross-platform creator discovery
Search creator profiles across Instagram, YouTube and TikTok using audience interests, demographics, keywords, hashtags and other profile attributes.
InsightIQ
Paid
Influencer marketing software for discovering creators and measuring campaign performance.
What is InsightIQ?
InsightIQ is an AI-powered influencer marketing platform for brands and agencies. It brings creator discovery, profile and audience analysis, campaign tracking, and brand monitoring into a single workflow. Teams can search creators across major social platforms, evaluate audience fit and past performance, then monitor campaign content and engagement after launch. The platform also offers APIs for businesses building creator-focused tools and social-data features.
What can InsightIQ do?
Audience and profile analysis
Review audience demographics, affinities, engagement trends, and audience quality, including signals intended to distinguish real from fake followers or engagement.
Campaign content tracking
Track campaign content across channels, including Instagram Stories, and review measures such as cost per engagement and total media value.
Comment sentiment and purchase-intent analysis
Classify public comments by sentiment, identify relevant brand or product feedback, and surface signals of purchase intent.
Brand safety and conversation monitoring
Flag potential risks in creator content using multimodal classification and GARM-related categories for review. Monitor brands, competitors, keywords, hashtags and social conversation attributes.
Social data APIs
Use APIs for creator search, content analysis, sentiment analysis, brand safety, monitoring, and publishing or scheduling supported social content.
Use Cases
“Build a creator shortlist”
Brand and agency teams can filter a large creator pool by platform, audience characteristics, interests, and content signals before choosing campaign partners.
“Evaluate audience fit before outreach”
Compare creator profiles and inspect audience quality, affinities, and historical engagement to assess whether a partnership aligns with campaign goals.
“Measure a live campaign”
Track campaign posts and Stories, review performance measures, and analyze audience comments for brand sentiment, product feedback, and purchase intent.
“Monitor brand and competitor conversations”
Use keyword, hashtag, trend, and conversation-attribute monitoring to understand how brands and competitors are discussed across social channels.
“Add creator data to a product”
Product teams can use InsightIQ's APIs to build creator search, linked social profiles, audience analysis or creator-focused commerce workflows.
Frequently Asked Questions
Which creators does the creator-search API cover?
Creator-search APIs cover creators with more than 2,000 followers on Instagram, YouTube and TikTok. LinkedIn and Twitch are marked coming soon for these APIs.
Can InsightIQ track campaign content after launch?
Yes. It supports ongoing tracking of campaign content across channels, including Instagram Stories, with measures such as cost per engagement and total media value.
Does the platform analyze comments?
Yes. Its comment analysis can classify sentiment and help identify relevant brand or product comments and purchase-intent signals.
Is InsightIQ available for businesses building their own creator tools?
Yes. InsightIQ offers social data APIs for creator search, content and audience analysis, brand safety, monitoring and supported publishing workflows. Enterprise includes API access in the platform plans.
How do reporting and campaign limits differ?
Starter, Performance and Growth include 50, 100 and 500 in-depth profile analytics reports per month, respectively. They track 25, 50 and 250 campaign posts per month and allow 200, 500 and 2,500 creator contact downloads. Enterprise limits are custom.
Quick Facts
- Product category
- AI-powered influencer marketing platform
- Primary users
- Brands, agencies, and teams building creator-focused products
- API creator search
- Instagram, YouTube and TikTok; more than 2,000 followers
- Tracked content
- Campaign content across channels, including Instagram Stories
- Pricing model
- Paid monthly and yearly plans, plus custom enterprise plans
- Trial
- No-credit-card trial entry
InsightIQ Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 36
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