AI customer conversations
Use AI agents for product enquiries, account support, assisted sales, and shopping conversations, with context shaped by customer intent.
Gupshup
Conversational AI for customer engagement, messaging campaigns, and human-assisted support.
What is Gupshup?
Gupshup is a conversational AI platform for business marketing, commerce, and customer support. Its Conversation Cloud combines AI agents, personalized messaging, event-triggered campaigns, and handoff to human teams. Businesses can engage customers on channels including WhatsApp, Instagram, SMS, and RCS.
The platform uses customer intent and messaging activity to shape conversations and outreach. Its ACE language model supports personalized dialogue, while an integrated AI Co-Pilot supplies suggested responses and summaries for human agents. Messaging APIs provide developer access to tools such as WhatsApp template management and app-level callbacks.
What can Gupshup do?
Event-triggered outreach
Run drip campaigns triggered by third-party business events or messaging signals such as reads, clicks, and journey progression.
Omnichannel workflows
Coordinate customer engagement across WhatsApp, Instagram, SMS, and RCS instead of treating each interaction as an isolated message.
AI and human cooperation
Escalate complex conversations to human support and assist staff with suggested responses and conversation summaries.
Messaging API controls
Developers can manage message templates, app tokens, opt-ins, and callbacks through documented partner endpoints.
Use Cases
“Engage sales leads”
Answer product questions and continue outreach as customers interact with messaging campaigns.
“Support customers”
Handle routine account or service questions with AI and send complex cases to a human team.
“Guide messaging-based shopping”
Assist shoppers with product enquiries on WhatsApp and maintain relevant conversations along the buying journey.
“Build messaging integrations”
Connect business applications to template messages and callback events using the partner APIs.
Frequently Asked Questions
Can staff take over a conversation?
Yes. Conversation Cloud supports escalation of complex cases to human teams. Its integrated AI Co-Pilot also provides suggested responses and summaries for human agents.
What can trigger an outreach campaign?
Campaigns can use third-party events or messaging signals, including reads, clicks, and journey progression. These signals support targeted follow-up within a customer journey.
What is needed for template API work?
The documented template creation endpoint requires an app ID and app token, plus fields such as template name, language, category, and content. Its categories are authentication, marketing, and utility; permitted formats and buttons have category-specific limits.
How can a business evaluate the platform?
The Gupshup team discusses customer-engagement goals and the relevant Conversation Cloud workflows. Developers can separately review the messaging API documentation when planning an integration.
Quick Facts
- Platform
- Gupshup Conversation Cloud
- Teams
- Marketing, commerce, customer support, and messaging developers
- Channels
- WhatsApp, Instagram, SMS, and RCS
- AI model
- ACE language model and integrated AI Co-Pilot
- Developer interface
- Messaging and partner APIs
Gupshup Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 74
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[24]7.ai
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