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Google Flow

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Google Flow is an AI creative studio for generating and refining images and videos with Google’s generative models. It also lets creators build, share, and remix custom tools for specific creative workflows.

What is Google Flow?

Google Flow is an AI creative studio for planning, generating, and refining image and video projects. It combines Google’s Gemini Omni, Nano Banana, and Veo 3.1 models with a project canvas, natural-language editing, and an in-product creative agent.

Users can work from text, image, and video inputs, including real or generated references. Flow also provides a natural-language tool-building workflow for creating, sharing, and remixing utilities tailored to creative tasks. The site notes that features may vary by Google AI subscription tier, platform, and region.

What can Google Flow do?

Multi-model image and video creation

Use Gemini Omni for creating and editing videos from real or generated references, Nano Banana for image generation and precise editing, and Veo 3.1 for video with expanded creative controls and native audio.

Natural-language project refinement

Describe iterative edits in natural language, adjust individual assets with professional controls, and scale changes across an entire project.

Mixed input canvas

Combine text, image, and video inputs in an adaptable canvas for creating high-fidelity images and videos with Google’s generative models.

Project-aware creative agent

The Flow agent is described as an intelligent creative partner that uses Gemini’s capabilities and an understanding of the project to help users explore and iterate on ideas.

Custom tool creation

Build tools with natural language for workflows such as video effects, hand-drawn animations, and layering, then share or remix those tools directly in Flow.

Built-in workflow tools

The site lists tools including Type Overlays, Video Resizer, Image Editor, Storyboard Studio, Shader Effects, Mockup, Ribbit, Converge, Character X-ray, pixelBento, Grid Architect, and Scout360.

Use Cases

“Develop a visual concept”

Start with an idea and combine text, images, and video references to explore visual directions on Flow’s canvas. The project-aware agent can help with iteration during the concept stage.

“Build a storyboard”

Use the listed Storyboard Studio tool to write a script, create a cast, and visualize a storyboard before producing more developed visual assets.

“Refine generated media”

Use natural-language instructions and asset-level controls to revise images and videos, including changes that need to be applied consistently across a project.

“Prepare assets for different formats”

Use Video Resizer to resize videos into different aspect ratios, or use Image Editor to transform objects, add text, and adjust image sizing with layers.

“Create a specialized creative utility”

Describe a task in natural language, build a custom tool for it, and share or remix the result within Flow. The site gives examples such as effects, overlays, animation, and compositing workflows.

Frequently Asked Questions

What can Google Flow create?

The site describes image and video creation, including high-fidelity outputs made from text, image, and video inputs. Gemini Omni, Nano Banana, and Veo 3.1 support different image and video generation or editing workflows.

Can Flow edit existing or generated media?

Yes. Gemini Omni can create and edit videos from real or generated references, Nano Banana supports image generation and precise editing, and Flow provides natural-language and professional controls for iterative project refinement.

Can users build their own tools in Flow?

Yes. Flow supports creating tools with natural language for specific creative workflows. Tools can be shared and remixed directly in Flow, and the site lists examples such as overlays, storyboard creation, image editing, resizing, and visual effects.

Does Google Flow include audio for video?

The site specifically describes Veo 3.1 as supporting native audio. It does not provide further details about audio formats, controls, or export settings.

Are all Google Flow features available to everyone?

No availability guarantee is given. The site states that features may vary by Google AI subscription tier, platform, including web versus mobile, and region. The supplied pages do not specify plan names, quotas, or prices.

Quick Facts

Product type
AI creative studio
Primary media
Images and video
Core models
Gemini Omni, Nano Banana, and Veo 3.1
Workflow
Plan, create, refine, and build custom tools
Custom tools
Create, share, and remix tools with natural language
Availability note
Features may vary by subscription tier, platform, and region

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