Fullstory

What is Fullstory?

Fullstory is a digital experience platform that captures behavioral data to help teams understand how people use websites, mobile apps, and workplace tools. It combines interaction records with analytics and AI insights to investigate friction and guide improvements.

Its product suite includes Fullstory Analytics for customer journeys, Workforce for employee experiences, and Anywhere for connecting behavioral data to warehouses and personalization workflows. Product, engineering, support, and analytics teams can use this context to assess usage, troubleshoot problems, and prioritize changes.

What can Fullstory do?

Automatic behavioral capture

Fullcapture automatically collects interactions on web and mobile apps. Private and sensitive data are excluded by default, with additional controls for masking personal data.

Session replay and debugging

Session replay, live session viewing, and developer tools let teams examine the actions surrounding a problem. Heatmaps, click maps, and scroll maps reveal broader interaction patterns.

Product analytics

Funnels, retention analysis, user segmentation, page flows, and customizable dashboards help teams measure journeys and compare behavior across groups.

StoryAI and in-app feedback

StoryAI turns behavioral data into answers and insights. Guides and Surveys provides product tours, contextual surveys, and NPS feedback to support adoption and evaluate changes.

Employee workflow analysis

Workforce inventories employees' digital tools, scores adoption and experience, maps processes across apps, and provides an internal support module for reporting issues.

Data export and activation

Anywhere delivers prepared data to warehouses and raw events to cloud storage. Activation uses real-time behavioral signals and no-code connections to support personalized experiences.

Use Cases

“Investigate checkout abandonment”

Retail teams can examine where shoppers leave cart and checkout flows, review the surrounding behavior, and prioritize fixes affecting order completion.

“Improve SaaS onboarding”

Product teams can investigate sign-up friction, assess feature adoption, and use in-app guidance and feedback to refine onboarding.

“Resolve internal support tickets”

IT teams can use employee troubleshooting details and session context to investigate tool issues, while operations teams identify inefficient handoffs between applications.

“Combine behavior with business data”

Data teams can join interaction records with other customer information for deeper analysis, predictive modeling, or context for GenAI and LLM applications.

Frequently Asked Questions

Is there a free plan?

FullstoryFree is a permanent plan requiring no credit card. It includes 30,000 sessions per month, 12 months of data retention, and access for up to 10 users, with session replay, basic analytics, and debugging tools.

How are paid plans offered?

Analytics has Business, Advanced, and Enterprise plans, with pricing available by request. Mobile Analytics and Guides and Surveys are listed as add-ons. Workforce and Anywhere also offer pricing and demos by request.

What privacy controls are available?

Fullstory offers sensitive data exclusion, personal data masking, configurable form privacy, consent-based recording, user deletion, and data export. These controls help organizations manage privacy requirements and user data requests.

Can teams get help implementing Fullstory?

Fullstory offers onboarding specialists, Insights+ consulting for digital experience analysis, and Data+ services for configuring behavioral data and connecting it with existing systems.