Claygent AI research
Research target companies and people with AI agents, then connect those findings to downstream GTM workflows.
Clay
Freemium
Clay is a GTM infrastructure platform helping teams collect data, enrich records, run AI-assisted workflows, and launch revenue operations in one system.
What is Clay?
Clay is a GTM infrastructure platform helping teams collect data, enrich records, and trigger actions from the same system. The homepage positions it as a way to “build systems to grow revenue,” while the product description emphasizes getting data, running agentic workflows, and launching GTM plays.
Across the source pages, Clay combines AI research, waterfall enrichment, data marketplace access, sequenced messaging, and audience syncing into one workflow-oriented toolset. The pricing page also shows that the platform is packaged for individual users, growing teams, and enterprise buyers, with usage measured through Data Credits and Actions.
What can Clay do?
Waterfall enrichment
Combine multiple data providers to improve contact and company coverage when a single source is incomplete.
Signals and intent tracking
Track changes and signals such as job changes, promotions, and web intent to time outreach and prioritization.
Data marketplace
Buy data from 150+ providers in one place and use that data across enrichment and workflow steps.
Sequencer
Sequence outreach with Clay’s native sequencer or automate messaging flows tied to prospecting and follow-up work.
Audiences and ad sync
Centralize first- and third-party data sources, then sync audiences to LinkedIn, Meta, and Google for GTM execution.
Use Cases
“Outbound prospecting”
Find accounts and contacts, enrich them from multiple sources, and prepare a more complete prospecting list before outreach begins.
“Inbound lead handling”
Enrich inbound leads, score them with signals, and route them to the right rep or workflow quickly.
“CRM enrichment”
Keep CRM records accurate and refreshed by syncing, enriching, and updating data over time.
“Audience activation”
Build and sync ad audiences from first- and third-party data so campaigns can target specific accounts or segments.
“AI-assisted GTM workflows”
Use AI agents and sequencing together to research targets, draft outreach, and automate parts of GTM execution.
Frequently Asked Questions
Who is Clay for?
Clay is designed for GTM teams that need to source data, enrich records, run AI-assisted research, and trigger outbound or ad workflows from one system. The pricing page also shows plan tiers for individuals, teams, and enterprise buyers.
How are Clay plans structured?
Clay’s plans are organized by use case and scale. The Free plan is for learning and experimentation, Launch for individuals and small teams automating first prospecting workflows, Growth for teams scaling GTM motions, and Enterprise for larger-scale deployments with added security and control.
What is the difference between Data Credits and Actions?
Clay separates Data Credits from Actions. Data Credits pay for purchased data from Clay’s marketplace and can roll over, while Actions cover the platform work Clay performs during orchestration and reset each billing cycle.
What does Claygent do?
Claygent is Clay’s AI agent capability for GTM. The source describes it as a way to build, test, and deploy agents that research the web, execute plays, and orchestrate workflows connected to first- and third-party data.
Quick Facts
- Category
- GTM infrastructure platform
- Primary users
- GTM teams, including sales, marketing, and ops
- Source domain
- clay.com
- Core workflow
- Get data, enrich it, and trigger GTM actions
- Pricing model
- Free, Launch, Growth, and Enterprise plans with Data Credits and Actions
- Notable capabilities
- Claygent, waterfall enrichment, sequencer, signals, and audiences
Clay Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 80
Clay Alternatives
TruLata
www.trulata.com
TruLata is an AI marketing platform for service businesses that runs search, advertising, website content, outbound, and email workflows, while reporting activity, costs, leads, jobs, and revenue in one place. Its team handles setup and ongoing marketing operations instead of leaving the work entirely to the customer.
Clodura.AI
clodura.ai
Clodura.AI is a GTM platform combining B2B data, enrichment, email verification, outreach, and calling for sales and revenue teams.
Tables
www.tables.so
Tables is a sales intelligence and lead-generation platform for finding prospects, enriching contact records, and researching companies with AI. It also supports CRM sync, LinkedIn prospecting, and Claude-based workflows.
Youkti
youkti.ai
Youkti is an AI-powered outbound and account-intelligence platform for revenue teams. It turns account research, live signals, relationship data, and pipeline context into prioritized sales actions, personalized outreach, and next-step guidance.
Databar
databar.ai
Data enrichment for syncing company and people data across tools and AI workflows
Parvenu
parvenu.io
B2B data enrichment for verified emails, contacts, and sales workflows