Unlayer

Unlayer is a developer platform for embedding visual builders, AI workflows, templates, and export APIs into your app for emails, pages, popups, and documents.

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What Unlayer is

Unlayer is a developer platform for embedding content-creation experiences into software products. Its builders cover email, page, popup, and document workflows, and the platform also includes templates, AI workflows, Elements, and export APIs.

The product is aimed at teams that want users to design and export branded content inside their own app rather than sending them to separate tools. The site emphasizes embeddable builders, one JSON design schema across builders, and developer surfaces such as SDKs, REST APIs, a CLI, and agent skills.

Core capabilities

Embeddable visual builders

Embed email, page, popup, and document builders inside your product so users create content without leaving your app.

AI-assisted creation workflows

Let users generate, rewrite, translate, personalize, and refine content inside the builder instead of switching to separate tools.

Template management

Create, lock, reuse, and manage branded templates across workflows, with support for starter templates and reusable blocks.

Export and generation APIs

Export content to HTML, PDF, image, plain text, and ZIP, with server-side or client-side generation supported.

Developer platform

Use SDKs, REST APIs, React Elements, a CLI, and agent skills to integrate the platform into product code and internal workflows.

Customization and governance

Support brand control and workflow fit with white-labeling, custom storage, localization, themes, collaboration, and related controls on paid plans.

Common use cases

In-app email creation
Embed a responsive email editor in a SaaS or CRM product so users can build newsletters, onboarding messages, and transactional emails without leaving the app.
Website and landing page building
Add a page composer for landing pages, pricing pages, product pages, or registration pages, with responsive layouts and editable page metadata.
Document workflow automation
Let teams create proposals, reports, and contracts that start as structured content and export to PDF-ready documents.
Conversion and campaign assets
Give marketing or product teams a shared builder for popups, banners, and lead-capture experiences that can be managed under one platform.
White-label content tooling
Support white-labeled content creation experiences where the builder, templates, and controls are embedded under the host product’s brand.

Pros and Cons

Pros

Covers several content types in one platform, including email, pages, popups, and documents.
Supports both no-code editing and developer integration through SDKs, APIs, Elements, and CLI tools.
Includes AI workflows for generation, rewriting, personalization, and layout suggestions inside the editor.
Offers reusable templates and blocks, which helps teams standardize branded content.
Has published free, paid, and enterprise paths, including a free plan and trial access on paid plans.

Cons

The public pages do not fully spell out every integration, workflow limit, or pricing threshold.
Some capabilities, such as AI and export add-ons, depend on credit balances or plan level, so usage may require ongoing capacity management.

FAQ

Does Unlayer offer a trial or demo?

Yes. Paid plans include a 14-day free trial with access to the plan’s features. The site also offers a live demo on request.

Can I change plans later?

Yes. You can upgrade or downgrade from the billing page, and changes take effect immediately with prorated invoicing.

Is annual billing available?

Yes. Annual billing is available on Launch, Scale, and Optimize, and the pricing page says annual payment saves 10%.

How is billing handled?

Unlayer’s pricing page says plans are billed monthly or yearly in USD and charged upfront. Enterprise customers can use invoicing via ACH, wire, or PO.

What is included in Enterprise?

Enterprise plans are available with custom contracts, white-label options, SOC 2 Type II, on-premise deployment, and a dedicated customer success manager.

Quick Facts

Category: Developer platform / content creation
Primary builders: Email, page, popup, and document builders
Developer surfaces: SDK, REST APIs, React Elements, CLI, and agent skills
Outputs: HTML, PDF, image, plain text, and ZIP
Pricing shape: Free plan, paid plans with 14-day trials, and enterprise custom contracts
Website: unlayer.com