Cross-channel data workspace
Connect ad, creative, keyword, and social data into one workspace so campaign performance is not split across separate dashboards.
third i
Claimthird i is an AI marketing co-pilot platform that analyzes campaign data, cuts wasted ad spend, and delivers clearer growth recommendations across connected channels.
AI marketing co-pilot for campaign analysis
third i is an AI marketing co-pilot platform for businesses, in-house teams, and agencies. It brings together ad, creative, keyword, and social data so users can analyze performance, spot wasted spend, and get clearer recommendations for next actions.
The site positions the product as a marketing intelligence layer rather than a media buying tool. It supports cross-channel optimization, full-funnel analysis, audience and creative recommendations, customer journey insights, anomaly detection, and alerts, with a pricing model based on monthly credits for fresh analysis and reports.
Core capabilities
Natural-language campaign analysis
Ask plain-language questions such as which ads are making money or where budget is being wasted, then review the answer in a format the team can act on.
Waste detection and budget guidance
Surface money-losing creatives, keywords, and segments early, and identify hidden opportunities for budget moves and testing.
Performance and attribution analysis
Track performance by creative, hook, audience, campaign, and property, with support for both online and offline revenue attribution in case studies.
Recommendations and alerts
Use weekly recommendations and anomaly detection to stay on top of changes without manually checking every dashboard.
Credit-based reporting workflow
Generate and reopen fresh analysis or formal reports with a credit-based workflow that keeps existing results available to explore.
Common ways teams use third i
Channel-level budget review
In-house teams can review spend across Google, Meta, and connected sources to find where budget is leaking and which campaigns deserve more spend or a pause.
Client account analysis
Agencies can replace manual spreadsheet-style analysis with a junior-analyst workflow that produces clearer recommendations for multiple client accounts.
Plain-language performance checks
Performance marketers can ask direct questions about profitability, waste, and next steps without having to build every answer from scratch in a dashboard.
Cross-channel campaign comparison
Teams running multi-platform campaigns can compare creative, audience, and campaign performance in one place instead of interpreting separate channel reports.
Recurring analysis and reporting
Brands that need recurring reporting can generate fresh analyses and formal reports on a monthly credit plan, then revisit those results without extra credit usage.
Pros and Cons
Pros
- Combines multiple marketing data sources into one workspace instead of forcing separate dashboards.
- Provides plain-language analysis and recommendations that can be shared with in-house teams or clients.
- Includes free exploration of dashboards, existing results, and simple questions on every plan.
- Shows flexible packaging for brands, agencies, and custom plans, including a free starter option.
- Case studies on the site show use across Google Ads and Meta campaigns with ROAS and pipeline outcomes.
Cons
- The public site does not show a complete supported-integration list or setup details for every data source.
- Pricing and usage are credit-based, so teams that generate many fresh analyses or reports need to watch consumption.
- The available content is stronger on campaign analysis and reporting than on hands-on execution features such as automated media buying.
FAQ
What is third i used for?
third i is designed to help businesses and agencies analyze campaign data, ask simple marketing questions, and generate fresh analysis or report results from connected accounts. The pricing page shows both free and paid plans, with credits used for new analysis and reporting actions.
How does the product work?
The pricing flow starts with connecting your accounts, then generating fresh results, and then exploring those results freely. Connected data includes ad, creative, keyword, and social data.
Which platforms does third i connect to?
The source mentions Google and Meta explicitly, and case studies show campaigns across both platforms. The home page also says it can connect Google, Meta, and more, but the full integration list is not shown in the available text.
Who is it best suited for?
The site positions the product for in-house teams spending 50k dollars plus in ad spend and for agencies managing 10 or more performance accounts. It also offers a free starter trial on real data before paying.
What costs credits?
The pricing page says existing results, dashboards, campaign overview, simple CoDI questions, weekly system recommendations, and supported analyzers stay free to explore. Credits are used only when generating fresh results such as new analysis, deep CoDI analysis, or formal reports.
Quick Facts
- Category
- AI marketing / marketing analytics
- Platform type
- AI marketing co-pilot platform
- Primary users
- In-house marketing teams and agencies
- Pricing
- Free starter plus paid monthly credit plans
- Source domain
- thirdi.ai
- Workflow
- Connect accounts, generate fresh results, then explore results freely