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Spoki

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Spoki is a WhatsApp-first customer experience platform for automating campaigns, support and sales with WhatsApp Business API, AI workflows and 100+ integrations.

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Overview

Spoki is a WhatsApp-first Customer Experience Management platform for businesses that want to manage marketing, sales, and support conversations in one workspace. The site describes it as built on the official Meta WhatsApp Business API and positioned around automated messaging, AI agents, and conversational workflows.

The platform combines WhatsApp campaigns, chatbots, a conversational CRM, Voice AI, and multichannel messaging across WhatsApp, SMS, email, RCS, Instagram, and TikTok. It also supports 100+ native integrations, which lets teams connect customer conversations to ecommerce, CRM, and automation systems.

Features

WhatsApp-first messaging

Send WhatsApp campaigns, automate follow-ups, and manage conversations through the official Meta WhatsApp Business API.

AI automation and workflow builder

Build chatbots and workflow logic for lead qualification, ticket routing, abandoned cart recovery, and other repeated tasks.

Conversational CRM and team tools

Track contacts in a unified workspace and manage deals, tickets, segmentation, and multi-operator handling from one place.

Voice AI and multichannel follow-up

Use Voice AI for inbound and outbound calls, then continue the same conversation across WhatsApp, SMS, email, or other channels.

Analytics and performance tracking

Measure open rates, interactions, automation performance, tickets, and revenue-per-conversation from the platform's analytics tools.

Integrations and developer access

Connect with 100+ native integrations and additional apps through Zapier, Make, and n8n, plus API, webhooks, and embedded options.

Use Cases

  • WhatsApp marketing campaigns

    Run WhatsApp campaigns, broadcasts, and automated follow-ups to keep prospects engaged after they opt in or interact with your brand.

  • Lead qualification and sales handoff

    Use AI agents, forms, segmentation, and CRM tools to qualify leads before handing them to a sales rep.

  • Customer service and ticket management

    Create automated ticketing and live chat workflows for customer support requests that need fast routing and consistent follow-up.

  • Voice-based reminders and bookings

    Use Voice AI for inbound and outbound calls, reminders, and booking flows, then continue the conversation in another channel if needed.

  • Integrated customer journeys

    Connect Spoki to ecommerce, CRM, and marketing tools so conversation events can trigger actions in the rest of the stack.

Pros and Cons

Pros

  • Built on the official Meta WhatsApp Business API.
  • Combines marketing, sales, support, and voice workflows in one platform.
  • Supports AI chatbots, automation, broadcasts, CRM, and analytics.
  • Includes 100+ native integrations plus API and webhook options.
  • Offers plan-based support and onboarding help.

Cons

  • Pricing is split across plan tiers, and WhatsApp conversation fees are billed separately by Meta.
  • The site implies a broad feature set, so smaller teams may need time to choose the right plan and support level.
  • Some channels and capabilities shown on the site are marked as coming soon.

FAQ

What is Spoki?

Spoki is built for WhatsApp-first customer communication. The source describes it as a Customer Experience Management platform that combines WhatsApp Business API access, AI chatbots, marketing automation, broadcasts, a conversational CRM, and Voice AI.

How does Spoki pricing work?

The pricing page shows subscription plans for Service, Marketing, and Sales, with WhatsApp conversation fees billed separately by Meta at WhatsApp Cloud API rates. The site also says free trial access is available.

Which channels and integrations does Spoki support?

The homepage and features page indicate that Spoki includes WhatsApp messaging, Voice AI, email, SMS, RCS, Instagram, and TikTok in one platform, with 100+ native integrations and additional connection options through tools like Zapier, Make, and n8n.

Who is Spoki for?

The site presents Spoki as a tool for businesses and agencies that want to automate conversations, qualify leads, manage support, and run WhatsApp marketing campaigns. It also mentions partner access for agencies.

Does Spoki include support for setup and ongoing use?

Yes. The pricing page lists plan-based support options, including onboarding help and higher-tier support with faster response times and dedicated success or account support.

Quick Facts

Category
Customer Experience Management (CEM)
Primary channel
WhatsApp
Platform type
Cloud software
Integrations
100+ native integrations
Company
Spoki / NextAI Srl
Website
spoki.it