Olark

Olark live chat and chatbot software for websites helps sales, marketing, and support teams talk to visitors in real time with chat, automation, reporting, and integrations.

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Overview

Olark is live chat and chatbot software for websites, built for sales, marketing, and customer support teams. It combines a website chat widget with agent tools, automation rules, transcript history, reporting, and integrations so teams can talk to visitors in real time and keep those conversations connected to their other systems.

The product is positioned around practical chat workflows rather than standalone bot experiences. Its pages highlight customizable chatboxes, visitor-based routing, lead capture, support triage, and a CoPilot option for automation tasks such as qualifying leads, collecting contact details, and handing chats to the right person or system.

Features

Customizable chatbox and forms

Customize the chatbox so it fits your site visually and can collect visitor details before a conversation starts.

Automated messages and routing

Set rules to greet visitors, send behavior-based messages, route chats, and show or hide the chatbox as needed.

Live reporting and analytics

Review real-time reports, chat volume, customer satisfaction, and agent activity, or send summary reports to email.

Searchable transcript archive

Search, sort, and filter the full transcript archive to review customer questions, feedback, and conversation history.

Integrations and API connectivity

Connect chat data with CRMs, help desks, analytics tools, ecommerce platforms, and automation services through integrations and API access.

AI-assisted lead and support workflows

Use CoPilot to capture leads, qualify visitors, collect account details, route chats, and hand off to an agent when needed.

Use Cases

Website lead generation
Use Olark to greet visitors, answer questions in context, and move interested prospects toward a demo or CRM follow-up. CoPilot can qualify visitors, capture contact details, and alert an agent when human help is needed.
Customer support triage
Use chat routing, custom forms, and transcript history to reduce repetitive support work and capture the details agents need up front. CoPilot can answer common questions, collect order numbers or case IDs, and hand off chats that need a person.
Sales and marketing operations
Connect Olark with CRM, analytics, and marketing tools to save lead data, add chat transcripts, and report results back to the systems a team already uses. The integrations page highlights tools such as Salesforce, HubSpot, Mailchimp, and Google Analytics.
Team routing and handoff
Route chats by visitor attributes such as geolocation, email, Salesforce data, or open ticket status so the right rep or territory handles the conversation. This is useful for teams that need to direct VIPs, regional leads, or existing customers differently.
Website and store support
Install chat on site builders and ecommerce platforms to support product questions, order help, and pre-sale conversations directly on the website. The integrations page lists platforms such as WordPress, Shopify, Magento, BigCommerce, Squarespace, and Webflow.

Pros and Cons

Pros

Covers both live chat and chatbot-style automation in one product.
Includes real-time reporting, searchable transcripts, and workflow tools for team use.
Offers many integrations across CRM, help desk, analytics, ecommerce, and scheduling tools.
Provides accessibility certification to WCAG 2.1 AA standards for the chat experience and agent software.
Supports practical lead capture and routing workflows, including CoPilot-assisted qualification and handoff.

Cons

The source pages do not show a public free-forever plan; they mention a 14-day trial and a free account with limited features after the trial.
Some automation and professional-service capabilities are reserved for the Pro plan or PowerUps, so the lower-tier plan is more limited.
The product pages describe many capabilities at a high level, but not every workflow is documented in detail on the pages provided.

FAQ

What kind of teams is Olark for?

Olark is built for websites that want live chat and chatbot-style automation for sales, marketing, and customer support. The source pages describe support for teams that need chat routing, lead capture, transcript access, and integrations with CRMs, help desks, and analytics tools.

Does Olark offer a trial or free account?

The pricing page says all accounts start on a free 14-day trial. After that, the Standard plan can be used month to month or on 1- or 2-year subscriptions, and the Pro plan adds advanced automation and professional services.

What can Olark do beyond basic live chat?

Olark provides customizable chatboxes, automated messages, real-time visitor insights, searchable transcripts, reporting, chat routing, and integrations. The CoPilot page also describes bot workflows for lead qualification, support triage, and data capture.

Can Olark connect to other tools?

Yes. The integrations page lists plugins for platforms such as WordPress, Shopify, Magento, BigCommerce, Drupal, Squarespace, and Webflow, plus connections with tools like Salesforce, HubSpot, Zendesk, Slack, Mailchimp, Google Analytics, Zapier, Google Meet, Zoom, and Calendly.

Is Olark designed with accessibility in mind?

The source materials say Olark's platform is third-party tested and certified to comply with WCAG 2.1 AA standards, covering both the website chat widget and the agent software used to reply to messages.

Quick Facts

Category: Live Chat / Chatbot
Primary use: Sales, marketing, and customer support chat on websites
Platform: Website chat widget with agent software
Integrations: 100+ plugins and integrations are mentioned on the home page
Source domain: olark.com
Pricing model: Paid plans with a 14-day trial; free account mentioned after trial with limited features