PressPilot

PressPilot is a press release distribution platform for teams to create AI-written releases, target journalists, and track results with a credit-based workflow.

AI Content Generator Copywriting AI Documents Assistant

Visit Website

Press release distribution with AI writing and targeted outreach

PressPilot is a press release distribution platform for teams that want to write, target, send, and track press outreach in one place. The site positions it as a transparent, credit-based product for sending releases to journalists without subscription lock-in, seat fees, or annual contracts.

At its core, PressPilot combines AI-assisted press release writing, a journalist database, campaign scheduling, real-time tracking, and a branded newsroom. It is designed for users who need to reach specific journalists by beat, geography, outlet type, or engagement history, then see opens, clicks, and replies after the send.

Core features

AI press release writing

Generate a full press release from a short description, then edit the draft if needed. The product says AI writing is included in all plans and supports English, French, Spanish, and Portuguese.

Journalist targeting database

Filter a database of 10,000+ verified journalist contacts by beat, outlet type, geography, language, or engagement history so campaigns can be narrowed before credits are spent.

Branded newsroom

Publish releases in a newsroom hosted on your own domain, with support for archived releases, social embeds, PDF downloads, sharing buttons, and Google News integration.

Real-time tracking

Monitor opens, clicks, and replies as they happen, with dashboard updates and export options for stakeholders.

Campaign scheduling and delivery

Schedule releases for a specific date and time, with timezone-aware sending and workflow steps for generating, filtering, and launching a campaign.

Team and automation options

Growth and Scale plans add team seats, role-based permissions, CSV import/export, HubSpot integration, Zapier automation, and API/webhook support.

Common use cases

Solo founders and indie makers
Send one-off announcements such as launches, milestones, or product updates, using the AI writer to draft the release and the database to find a small, targeted journalist list.
SaaS and startup marketing teams
Run recurring campaigns for product releases, funding news, or partnerships, then track which journalists opened or clicked so future outreach can be refined.
PR agencies and consultants
Manage outreach for multiple clients, share campaign work across teammates, and use the credit model to allocate distribution costs without per-client seat charges.
Corporate communications teams
Coordinate press releases, team review, and multilingual campaigns from a shared workspace, with branded newsroom publishing for ongoing company news.
Teams that publish frequently
Buy credit packs or use monthly plans when campaigns are regular, then reuse unused credits later because the site says credits do not expire.

Pros and Cons

Pros

Clear credit-based pricing with no annual contract requirement.
AI writing, journalist targeting, newsroom publishing, and tracking are part of the same workflow.
Journalist lists can be filtered before sending, which helps control spend.
Team workflows are supported on higher plans, including shared campaigns and permissions.
Credits roll over, which reduces pressure to use them immediately.

Cons

Some advanced features are plan-gated, such as larger team access, API/webhooks, and custom branding.
The public content emphasizes a 10,000+ journalist database, but coverage of integrations is limited to a few named tools.
The site does not provide full detail here on every workflow edge case, so larger organizations may need to confirm fit with sales.

FAQ

How does PressPilot pricing work?

The site describes pricing as credit-based: each journalist reached costs one credit, and users can buy credit packs or subscribe to monthly plans. It also states there are no seat fees or annual contracts.

Does PressPilot include AI writing?

Yes. The site says AI press release writing is included in all plans and can generate drafts in four languages.

Can teams collaborate in PressPilot?

Yes. The site says Growth includes up to three users, Scale includes unlimited users, and shared campaigns and permissions are available for team workflows.

What can you track after sending a release?

The product says users can track opens, clicks, and replies in real time from the dashboard.

Can unused credits be saved?

Yes. The pricing page says unused credits stay in the account and do not expire.

Quick Facts

Category: Press release distribution
Platform: Web app
Primary users: Founders, startups, PR agencies, and communications teams
Core workflow: Write or generate a release, filter journalists, send, and track results
Pricing model: Credit-based packs and optional monthly subscriptions
Website: presspilot.io