Hilos

Hilos is a web platform to capture, qualify and follow up leads on WhatsApp, with multi-agent inbox, stage-based CRM and ActiveCampaign, HubSpot, Zapier, API integrations.

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What Hilos is

Hilos is a WhatsApp platform for growth, sales, and B2C marketing teams in LATAM that helps capture leads, qualify them, automate follow-ups, and organize conversations in a single system. Its value proposition centers on turning WhatsApp into an operational channel for sales and support, not just a chat inbox.

The product combines conversational flows, a multi-agent inbox, and CRM Workflows to manage conversations by stages. It also integrates data with tools such as ActiveCampaign, HubSpot, Zapier, and API, and allows automations to start from CRM events or from actions in WhatsApp.

Main features

Customer capture in WhatsApp

Capture leads from WhatsApp and also from sources like Meta Ads, Google Ads, or your website, so prospect intake is centralized in one channel.

Automatic lead qualification

Automatically profile and qualify contacts within WhatsApp, save responses, and send the information to the CRM.

Automated assignment and follow-up

Assign conversations to the right person and automate follow-ups so the team responds with context and does not miss opportunities.

Conversational workflows

Build workflows for processes such as loan quoting, onboarding, order follow-up, or payment notifications.

Shared inbox for teams

Organize chats in a multi-agent inbox with filters, search, tags, notes, quick replies, and quick actions.

Stage-based CRM and automation

Design CRM Workflows with Kanban-style boards for sales, support, and other processes, and trigger automations when a conversation changes stage.

Use cases

Lead capture and qualification
Collect prospects from ads or forms and guide the conversation in WhatsApp to profile needs, save responses, and move the lead into the CRM with less friction.
Follow-up automation
Trigger messages or follow-ups at the right time when a contact’s status changes in the CRM, for example from ActiveCampaign or HubSpot.
Team conversation management
Assign each conversation to the right agent or team and use the shared inbox to reply with context, tags, and notes.
Stage-based CRM for internal processes
Organize sales, support, payments, or operations in stage-based boards and trigger actions when moving a card between columns.
Operational follow-ups and notifications
Automate reminders, payment notifications, invoice sending, or recovery of missed conversations through WhatsApp flows.

Pros and Cons

Pros

Automates lead capture, qualification, and follow-up within WhatsApp.
Includes a multi-agent inbox and CRM boards to organize team work.
Integrates with ActiveCampaign, HubSpot, Zapier, and API.
Lets you use CRM data to trigger messages and automated flows.
Does not require programming to get started according to the site.

Cons

The CRM Workflows page appears to be marked as beta.
Public information does not detail pricing or plan limits on the pages reviewed.

FAQ

What does Hilos do?

Hilos is used to capture, profile, and qualify leads, automate follow-ups, and organize WhatsApp conversations with workflows and CRM.

Do I need to code to use it?

The site indicates that no coding is needed to launch chatbots and workflows, and that setup can be completed in a few minutes.

What tools does it integrate with?

Yes. The site mentions native integrations with Zapier, ActiveCampaign, and HubSpot, as well as connection via API.

Can I use it for sales and support?

The CRM Workflows page shows Kanban-style boards for sales, support, and other processes, with automations when conversations move between stages.

What happens with the current plan or access?

The pricing page indicates that Hilos is now part of ActiveCampaign and directs users to create an ActiveCampaign account to access its features.

Quick Facts

Category: WhatsApp automation / CRM
Platform: Web
Primary users: Growth, sales, and B2C marketing
Domain: hilos.io
Notable integrations: ActiveCampaign, HubSpot, Zapier, API
Product status: Hilos is now part of ActiveCampaign