RealEye

RealEye is a browser-based online research platform for remote webcam eye-tracking studies. Create studies, recruit participants, and analyze gaze results in one web workflow.

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Overview

RealEye is an online research platform built around webcam eye-tracking. It lets researchers create studies in the browser, run them with remote participants, and review results in an online dashboard without installing desktop software.

The platform supports image, video, and live-website stimuli, along with follow-up questions, external survey tools, and participant recruitment through RealEye panelists. It is positioned for usability, UX, ads, academic, and behavioral research workflows that need remote observation and quick analysis.

Core features

Browser-based study setup

Build studies in the browser with image, video, or live website stimuli. You can set display time, instructions, triggers, and follow-up questions for each item.

Remote webcam data collection

Collect eye-tracking sessions remotely through participants’ webcams in a web browser. The site also supports mouse movements, clicks, keystrokes, and smartphone tests.

Analysis dashboard and exports

Analyze results with heatmaps, gaze plots, AOIs, and fixation or gaze-based metrics. The dashboard supports both individual and aggregated analysis, plus export to CSV and downloadable recordings.

Panelist recruitment

Use RealEye panelists when you need recruited participants rather than your own users. The source says panelists are available through the platform and that results are qualified before delivery.

Survey and workflow integration

Add surveys and external tools to the workflow. The platform also mentions external survey integration, multilingual instructions, and URL parameter passing between systems.

Facial coding module

Review facial coding signals such as happiness, surprise, and neutral expressions. The pricing page lists this as a module alongside the eye-tracking workflow.

Common use cases

UX and website research
Run remote eye-tracking studies on websites, prototypes, or creative assets and inspect where attention lands using heatmaps and gaze plots.
Advertising and creative testing
Test ads, display formats, or other visual content and compare attention patterns across participants and stimuli.
Academic research
Collect data for academic or behavioral studies in a browser-based workflow, including participant instructions, follow-up questions, and exportable results.
Managed participant recruitment
Recruit participants through RealEye panelists when you need a managed sample instead of your own audience, especially for short studies supported by the platform.
Remote survey and test workflows
Share a single link with participants and analyze their responses remotely when you need a lightweight setup across browsers and devices.

Pros and Cons

Pros

Runs entirely in the browser, which reduces setup friction for both researchers and participants.
Supports multiple stimulus types, including images, videos, and live websites.
Includes analysis tools for heatmaps, gaze plots, AOIs, fixations, and gaze-based metrics.
Offers participant recruitment through RealEye panelists as well as your own participants.
Provides export and sharing options for results, including raw and processed data and downloadable heatmaps/recordings.

Cons

Panelists on the platform have stated study limits: they cannot take part in live-website studies and are limited to shorter sessions in the source material.
The pricing page shows that licensing is plan-based and involves contacting sales or requesting a quote for some options, so pricing is not fully self-serve on the site.

FAQ

How do I set up a study in RealEye?

RealEye lets you build a study in the browser, using images, videos, or live websites as stimuli. The setup flow also supports triggers, follow-up questions, and external panel or survey integration.

Who can participate in a RealEye study?

Participants can join through a participation link from their own laptop or PC with a webcam. RealEye also supports its own panelists, and the site says those participants can be hired for eye-tracking studies.

What outputs does RealEye provide after a study?

The platform provides an online analytics dashboard with heatmaps, gaze plots, AOI analysis, fixation and gaze-based metrics, and export options for raw and processed data.

Does RealEye offer a free trial or paid plans?

The pricing page says RealEye offers paid licenses and a 7-day free trial, and the team asks visitors to contact sales to choose a plan. It also mentions monthly and annual billing options on standard plans.

Does RealEye require software installation?

The source describes RealEye as a browser-based platform that works through a web browser and supports smartphone tests. It also notes that no software installation is needed for data collection.