Narrative BI

Narrative BI is a generative BI platform for marketing, growth and agencies. Turn connected data into narratives, alerts and automated reports with AI Data Analyst.

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Overview

Narrative BI is a generative business intelligence platform for growth teams, marketing teams, and agencies. It connects to data sources and turns raw performance data into plain-English narratives, automated reports, and alerts without requiring coding.

The platform is built around self-service data connections, scheduled insight delivery, and an AI Data Analyst for asking questions about connected data or uploaded spreadsheets. It is positioned for teams that want a shared view of marketing and revenue data across multiple accounts or client workspaces.

Key features

Self-service data connections

Connect self-service data sources in a few clicks and start using the platform without coding.

Natural language narratives

Generate readable data narratives that summarize what is happening in your metrics and surface key changes.

Anomaly detection and smart alerts

Detect spikes and unusual patterns around the clock and receive automated alerts when something changes.

Automated reporting

Send automated reports by email or Slack on a schedule, including recurring delivery for client reporting.

AI Data Analyst

Ask questions about your data in plain English through the AI Data Analyst and get AI-generated insights.

Workspaces and team access

Organize work by workspace and use role-based permissions for collaboration across teams or clients.

Use cases

Marketing performance monitoring
Bring together advertising and analytics data for a day-to-day view of performance, then receive summaries and alerts without building manual dashboards.
Agency client reporting
Create separate workspaces for individual clients and automate report delivery on a daily, weekly, monthly, or annual schedule.
Ad hoc data questions
Use the AI Data Analyst to ask questions about connected accounts or uploaded spreadsheets and get answers in plain English.
Anomaly detection and alerting
Track spikes and unusual patterns in metrics so teams can notice changes in traffic, spend, or pipeline without checking reports constantly.
Team collaboration on shared data
Use role-based access and workspaces to let non-technical teammates review insights while keeping control over billing and workspace settings.

Pros and Cons

Pros

Connects to common marketing and revenue sources such as Google Analytics 4, Google Ads, Facebook Ads, HubSpot, Salesforce, and Google Search Console.
Generates narratives, automated reports, and alerts from connected data.
Supports natural-language questions through the AI Data Analyst.
Includes team workspaces and role-based permissions for collaboration.
Offers spreadsheet uploads and enterprise custom integrations for broader data coverage.

Cons

Pricing is tied to the number of data sources, which may matter for teams managing many accounts.
Some connectors are marked as coming soon, including LinkedIn Ads and Shopify.
The source material does not fully spell out every analysis limit or output format.

FAQ

What is Narrative BI?

Narrative BI is a generative business intelligence platform for marketing teams, growth teams, and agencies. It turns connected data into scheduled narratives, automated reports, and alerts, and it also includes an AI Data Analyst for asking questions in plain English.

How does the AI Data Analyst work?

The AI Data Analyst lets you connect data sources or upload CSV/XLSX files, then ask questions in natural language and receive AI-generated insights. The FAQ says it is designed to make data analysis accessible to more people on the team.

How does Narrative BI pricing work?

Pricing is based on the number of data sources connected to your account. A data source can be an external account or platform such as Google Analytics, Google Ads, Facebook Ads, or Salesforce, and each individual account within those platforms counts as one data source.

Can teams collaborate in Narrative BI?

Yes. You can invite team members to a workspace and assign roles such as Company owner, Admin, or Teammate. The FAQ also says permissions and restrictions can be assigned, depending on the plan.

Which data sources are supported?

Narrative BI supports self-service integrations for Google Analytics 4, Google Ads, Facebook Ads, HubSpot, Salesforce, and Google Search Console. It also supports spreadsheet uploads for the AI Data Analyst, with custom integrations available for Enterprise customers.

Quick Facts

Category: Generative analytics / business intelligence
Primary users: Marketing teams, growth teams, agencies
Platform: Web app with Slack and email reporting
Source domain: narrative.bi
Pricing model: Paid plans based on number of data sources; Enterprise pricing by contact
Notable workflow: Connect data, generate narratives, schedule reports, and ask questions in natural language