Unlimited freight search
Search freight across 100,000+ loads with no search cap on the carrier side, so users can browse by lane, equipment, rate, and destination without running into a usage limit.
TrueNorth
RevendiquerTrueNorth trucking loadboard and AI dispatch platform for carriers and brokers. Search freight, get load recommendations, automate broker outreach, and match loads.
Overview
TrueNorth is a trucking platform centered on a free loadboard for carriers and an AI dispatcher called Loadie. The product is built to help carriers find loads, check availability, and book freight faster, while brokers can post loads and use paid AI matching tools.
The carrier side emphasizes a no-cost workflow with unlimited searches, customized load recommendations, broker outreach, and document management. The site says the loadboard includes more than 100,000 loads from hundreds of brokers, covers the lower 48 states, and supports mobile app and desktop web access.
Core features
Customized load recommendations
Receive load suggestions based on prior searches, posted availability, home base, and preferred lanes, helping surface freight that fits a carrier’s operating pattern.
AI dispatcher support
Use Loadie, TrueNorth’s AI dispatcher, to call and email brokers, check whether loads are still open, and gather load details on a user’s behalf.
Rate and profit visibility
Review rate-related information through TrueRate, which the source describes as a profit calculator and rate display tied to individual loads.
Load document management
Manage paperwork through automated invoicing and load document management, including document record keeping and factoring-company document delivery.
Broker load ingestion and matching
For brokers, import load data through xls, csv, pdf, or email, and use carrier matching and outreach tools on the pricing page.
Common use cases
Find and compare loads quickly
A carrier can search for freight by lane, equipment, and rate, then use the load detail view and TrueRate to judge whether a load appears profitable before booking.
Keep freight moving while driving
An owner-operator can post availability and let Loadie keep looking for matching freight, then have the AI call or email brokers to confirm open loads.
Match freight to operating patterns
A small fleet or single-driver carrier can use recommendations based on home base, previous searches, and preferred lanes to surface backhaul or return-trip opportunities.
Manage broker-side posting and matching
A broker can post loads, ingest freight data from common file formats or email, and use AI matching tools to target carriers more efficiently.
Support dispatch operations
A dispatcher can use the platform’s desktop workflow and Loadie-assisted outreach to reduce manual calling and follow-up work when checking load availability.
Pros and Cons
Pros
- Carrier access is described as free with no credit card required.
- The platform combines load search, recommendations, broker outreach, and document management in one workflow.
- Loadie can search continuously and contact brokers while the driver is on the road or resting.
- The site states that the loadboard includes over 100,000 loads from hundreds of brokers.
- The product supports both mobile app and desktop web access according to the source.
Cons
- The source says the free loadboard does not support Canada, hot shot, or sprinter van loads.
- Desktop access is mentioned, but the site also says the desktop version is coming soon on one page and available now on another, so availability is not fully clear from the source.
- Pricing details for brokers are described in general terms, but the page does not provide concrete public price points.
FAQ
Who can use the free loadboard?
TrueNorth’s free loadboard is for carriers and includes unlimited searches, load recommendations, AI assistance, and access to Loadie. The source also says carriers need a valid DOT number to create an account.
How does TrueNorth charge different user groups?
The source says TrueNorth’s carrier loadboard is free, while brokers can use the platform for free posting and have paid premium AI features. It also mentions a two-week free trial for premium broker tools.
What does Loadie do?
Loadie is described as an AI dispatcher inside the TrueNorth app. It can help find loads, call or email brokers to check availability, and send load recommendations based on criteria such as lane, equipment, availability, and home base.
What equipment types are supported?
The free loadboard supports dry van, reefer, flatbed, power-only, and box truck. The source says TrueNorth does not currently support hot shot or sprinter van loads.
Where does the loadboard operate?
The free loadboard covers the lower 48 states and the source says it does not support loads in Canada.
Quick Facts
- Product type
- Free loadboard and AI dispatcher for trucking
- Primary users
- Carriers, owner-operators, small fleets, and brokers
- Platform
- Mobile app and desktop web
- Coverage
- Lower 48 states
- Supported equipment
- Dry van, reefer, flatbed, power-only, box truck
- Source domain
- truenorthfleet.com