Monday AI briefing
Copilot AI scans store metrics overnight and emails a plain-English briefing each Monday with the main changes, anomalies, and suggested actions.
By the Numbers
RevendiquerBy the Numbers is a Shopify analytics app with Monday briefings, RFM loyalty scoring, cohort reporting, and segment sync to Klaviyo, Meta, Google Ads, and TikTok.
Overview
By the Numbers is a Shopify analytics app that combines automated briefing, customer segmentation, and marketing audience sync in one dashboard. The homepage positions it as a replacement for multiple analytics tools, with a Monday email summary, RFM loyalty scoring, cohort reporting, and more than 50 reports.
The product is built for Shopify stores that want to track performance and act on it from the same place. It connects with Shopify, backfills 24 months of order history after install, and can sync segments to Klaviyo, Meta, Google Ads, and TikTok so teams can use the outputs in existing campaigns.
Core features
RFM loyalty scoring
A 16-cell recency-frequency-monetary matrix highlights loyal, promising, and at-risk customers and updates nightly.
Cross-channel segment sync
Segments built from orders, products, lifetime value, and channel behavior can be pushed to Klaviyo, Meta, Google Ads, and TikTok.
Analytics and reporting
The product surfaces more than 50 reports and references cohort retention, revenue by cohort, repeat-purchase rate, forecasted revenue, and blended ROAS.
Fast Shopify setup
New stores can connect with a one-click OAuth install from the Shopify App Store, with a backfill of 24 months of order history.
Live audience refresh
Audiences refresh hourly, and the product claims no need to keep re-uploading CSVs or rebuilding segments each week.
Use cases
Weekly performance review
Use the Monday briefing to review the previous week’s revenue, retention, forecast, and ROAS without assembling a manual dashboard.
Customer retention and win-back
Use the RFM matrix to find loyal, promising, and at-risk customers, then send those segments into Klaviyo for win-back or retention flows.
Paid media audience sync
Use live segments and hourly refreshes to keep ad audiences current in Meta, Google Ads, and TikTok without repeated CSV exports.
Cohort and repeat-purchase analysis
Use the cohort and reporting views to understand which products or customer groups are driving repeat purchase behavior and where performance changed over time.
Fast onboarding for new stores
Use the Shopify-native install and backfilled order history to get an initial read on store performance quickly after setup.
Pros and Cons
Pros
- Combines briefing, reporting, and audience sync in one product.
- One-click Shopify install with no CSV imports or setup call stated on the homepage.
- Supports customer segmentation for Klaviyo, Meta, Google Ads, and TikTok.
- Shows concrete ecommerce metrics such as repeat rate, revenue by cohort, and blended ROAS.
- States a 14-day free trial with no credit card and no auto-charge.
Cons
- The public pages do not show detailed plan tiers or feature limits.
- Several referenced pages, including pricing and contact, return 404s on the fetched site.
FAQ
How do you get started with the product?
By the Numbers is set up as a Shopify analytics app that installs from the Shopify App Store and sends a Monday briefing by email. The product copy also says you can talk to a Shopify data expert, but the public page does not describe a separate support workflow in detail.
How long does setup take?
The homepage says it backfills 24 months of order history overnight after a one-click OAuth install. It also states that you can install in 60 seconds with no setup call or CSV imports.
What outputs does it provide?
The site says it syncs segments to Klaviyo, Meta, Google Ads, and TikTok, and that those audiences refresh hourly. It also mentions a Monday AI briefing that emails a plain-English summary of what changed last week.
Who is it for?
The homepage positions the product for Shopify stores and Shopify Plus brands. It emphasizes analytics, RFM loyalty scoring, cohort and retention reporting, and segment sync for marketing workflows.
What does it cost?
The page does not provide detailed plan tiers on the homepage. It does say there is a 14-day free trial, no credit card, and no auto-charge, and the comparison section lists pricing from $19 per month.
Quick Facts
- Category
- Shopify analytics
- Platform
- Shopify app
- Primary users
- Shopify stores and Shopify Plus brands
- Key workflows
- Monday AI briefings, RFM loyalty scoring, cohort reporting, segment sync
- Integrations
- Klaviyo, Meta, Google Ads, TikTok
- Domain
- bythenumbersapp.com