Pulse performance summaries
Pulse provides plain-English summaries of changes in store metrics, flags unusual days, and can suggest up to three next steps. It is sent on Mondays and when meaningful changes occur.
By the Numbers
Freemium
Shopify analytics, customer loyalty scoring, and audience syncing for store teams.
What is By the Numbers?
By the Numbers is a Shopify analytics app for store teams that need to understand sales performance, customer retention, and advertising audiences in one workflow. It imports a store's order history and provides more than 70 reports alongside Pulse summaries, cohort analysis, forecasts, and customer segmentation. Teams can send RFM and behavioral segments to supported email and advertising platforms, reducing the need to move audience lists through CSV files. The app also offers das Pixel, a built-in server-side conversion tracking feature.
What can By the Numbers do?
RFM loyalty matrix
A 12-cell recency-and-frequency matrix organizes customers into seven loyalty groups. Groups include customer counts and revenue, and are rescored regularly.
Reports, cohorts, and forecasts
The app includes more than 70 reports, cohort retention curves, and predictive sales forecasting for reviewing store performance and customer trends.
Audience segment syncing
Build segments using more than 75 filters covering orders, products, lifetime value, and channels, then refresh them regularly in Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, or Reddit Ads.
Server-side conversion tracking
The built-in das Pixel feature forwards first-party conversion events to Meta, Google, TikTok, and Reddit, alongside the app's analytics workflows.
Use Cases
“Plan retention outreach”
Review the loyalty groups to identify customers who are becoming less active, then send an at-risk or other relevant segment to an email platform for a win-back campaign.
“Compare customer cohorts”
Use cohort retention curves to examine how customer purchasing patterns change over time, such as when assessing retention after a launch or campaign.
“Review weekly store performance”
Use Pulse to see which metrics changed, what may have driven unusual results, and which recommended actions merit investigation.
“Target advertising audiences”
Create order- or lifetime-value-based segments and sync them to supported ad platforms rather than exporting and re-uploading audience files.
Frequently Asked Questions
How is a Shopify store connected?
The site describes a one-click Shopify installation that imports the store's full order history automatically, without a setup call or CSV upload.
When are Pulse summaries delivered?
Pulse is sent every Monday and when the app detects a meaningful change. It summarizes what changed, possible drivers, and up to three suggested next steps.
Which platforms can receive synced segments?
The site lists Klaviyo, Mailchimp, Attentive, Meta, Google Ads, TikTok, and Reddit Ads for regular segment syncing.
Is conversion tracking included?
The site describes das Pixel as a built-in server-side conversion tracking feature that forwards events to Meta, Google, TikTok, and Reddit.
Is there a free trial?
The site advertises a 14-day free trial and says no credit card is required to start.
Quick Facts
- Product category
- Shopify analytics
- Platform
- Shopify
- Reports
- More than 70
- Segment filters
- More than 75 across orders, products, lifetime value, and channels
- Trial
- 14 days; no credit card required to start
- Website
- bythenumbersapp.com
By the Numbers Traffic Analysis
Traffic data is for reference only.
- Domain Rating
- 45
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