B2Metric

B2Metric is an AI-based customer intelligence and digital analytics platform for marketing, growth, product, and analytics teams. It combines customer data, predictive analytics, segmentation, and campaign workflows across web, app, and email.

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Overview

B2Metric is an AI-based customer intelligence and digital analytics platform focused on turning customer data into actionable decisions. The site describes it as an AI agent behind customer intelligence, with customer journey analytics, customer data platform capabilities, and machine-learning-driven insights for marketing and product teams.

Across the site, B2Metric presents a unified workflow for collecting customer signals, analyzing behavior, predicting outcomes such as churn, and activating campaigns across channels. The product pages emphasize use cases like segmentation, funnel analysis, retention tracking, and customer journey orchestration, while the pricing page shows tiered plans for Starter, Growth, and Enterprise buyers.

The platform is positioned for organizations that want to consolidate customer data and reduce manual analysis across multiple touchpoints such as websites, apps, and email. It is also framed as suitable for teams that need predictive analytics and marketing automation rather than isolated reporting dashboards.

Core capabilities

Customer data platform

Combine customer signals into a single view and activate those signals across channels from one platform.

Segmentation and audience analysis

Group users by behavior or customer attributes, including RFM-style analysis and behavioral segmentation.

Funnel, flow, and retention analysis

Map user steps toward a goal, identify drop-off points, and analyze user paths over time.

Predictive analytics

Use AI/ML-driven analytics to surface churn, customer lifetime value, and next-best-offer style insights.

Campaign management support

Create and optimize multi-channel campaigns with analytics, A/B testing, and automated workflows.

Monitoring and product analytics

Track platform activity with tools such as session replay, anomaly detection, embedded analytics, and product funnel analytics.

Practical use cases

Build a customer data foundation
Unify customer events and attributes from multiple touchpoints, then use the consolidated data to build a more complete customer view.
Improve conversion and retention
Analyze paths, funnels, and retention patterns to find where users drop off and where engagement weakens.
Create behavior-based segments
Segment users by behavior, recency/frequency/monetary signals, or other attributes to support more targeted messaging.
Prioritize predictive actions
Use predictive outputs such as churn prediction or lifetime value analysis to prioritize outreach and retention work.
Manage campaigns with analytics
Coordinate multi-channel campaigns with analytics and A/B testing so messaging can be adjusted based on observed performance.

Pros and Cons

Pros

Combines customer data, predictive analytics, and activation workflows in one platform.
Supports segmentation, funnel analysis, retention tracking, and campaign orchestration.
Offers plan tiers for startups, SMBs, and enterprises.
Includes multiple product areas beyond a basic dashboard, such as churn prediction and session replay.

Cons

The public site does not provide full implementation details or a complete setup walkthrough.
Pricing is not published as fixed numbers; buyers need to contact sales.

FAQ

What is B2Metric?

B2Metric is presented as an AI-augmented analytics platform for customer intelligence, with products covering customer data platform, churn prediction, embedded analytics, session replay, anomaly detection, and campaign-related workflows.

How is B2Metric priced?

The source shows B2Metric offering contact-with-sales pricing plans rather than a public self-serve price list, with Starter, Growth, and Enterprise plans.

Who is B2Metric for?

The source positions B2Metric for businesses ranging from startups and SMBs to enterprises, especially teams working on customer journey analytics, predictive analytics, and marketing optimization.

What does B2Metric help teams do?

B2Metric’s pages highlight AI/ML-based customer journey analytics, customer data platform capabilities, segmentation, funnel analysis, retention analysis, and campaign automation.

How do you get started with it?

The provided pages do not give a complete setup guide, so implementation details should be confirmed directly with B2Metric sales or product documentation.

Quick Facts

Category: Customer intelligence / digital analytics
Platform: Web-based SaaS
Primary users: Marketing, growth, product, and analytics teams
Pricing: Starter, Growth, and Enterprise plans; contact sales
Source domain: b2metric.com
Notable workflows: Customer data platform, churn prediction, segmentation, funnel analysis, campaign automation