Written employee content capture
Collect written employee responses and use the platform’s AI blog editor to turn them into outputs such as editorial content, Q&A, and social copy.
The Martec
ReclamarThe Martec is an AI-powered talent marketing platform for employer branding, employee stories, advocacy, recruiter content and career-site conversion.
What The Martec is
The Martec is an AI-powered talent marketing platform for employer branding, employee-generated content, advocacy, recruiter enablement, and career-site conversion. It is positioned as an end-to-end system that helps talent teams collect authentic stories from employees, shape them with AI, and activate them across hiring and retention channels.
The site describes separate product areas for employee written stories, employee video stories, AI job descriptions, content planners, employee advocacy, recruiter content, and website conversion. Pricing is structured around core platform access for admin users, with optional add-ons, and the subscription includes implementation support rather than a self-serve-only experience.
Core capabilities
Employee video collection and editing
Gather video responses from employees, then edit and repurpose them into different formats, including video-to-written outputs.
Employee advocacy workflows
Use the advocacy tools to identify employees, distribute content through sharing workflows, and manage approval-based collaboration.
Content planning and campaign management
Plan campaigns with a shared content calendar and multiple planners for different talent objectives.
Multi-format content activation
Generate and repurpose content across formats and channels, including editorial posts, LinkedIn blogs, social media, Instagram reels, and long-form videos.
Job description generation
Create AI-driven job descriptions and advert copy that can be tailored to brand guidelines, tone of voice, EVP, role, and location.
Common use cases
Build an employee story library
Collect written and video stories from employees, then turn them into reusable content for blogs, social posts, and internal or external campaigns.
Create recruiting content faster
Generate role-specific job descriptions and advert copy that reflect brand tone, location, and audience without starting from a blank page.
Run employee advocacy programs
Find suitable employee advocates, invite them to participate, and distribute approved content through sharing workflows.
Manage campaign calendars
Plan and coordinate talent marketing activity with shared calendars and multiple planners for different hiring or retention goals.
Reuse content across channels
Repurpose existing content into new formats and channels, such as social copy, editorial posts, reels, or long-form video.
Pros and Cons
Pros
- Covers multiple adjacent talent marketing tasks in one platform, from content capture to activation.
- Supports both written and video employee-generated content.
- Includes AI-assisted job description generation and content repurposing.
- Offers shared planning, approval workflows, and advocacy-related activation tools.
- Pricing copy indicates implementation support and customer success guidance are included.
Cons
- The public site does not provide full pricing amounts on the pages reviewed.
- Integrations are only mentioned selectively, so workflow depth outside the pricing overview is limited in the available evidence.
FAQ
How does The Martec pricing work?
The pricing page says The Martec charges for the number of admin users who need access to the core platform, plus optional add-ons.
Is there a set-up fee?
No. The pricing page states there are no set-up fees and that implementation support is included from day one.
What security and privacy features are mentioned?
The pricing page says subscriptions include GDPR compliance, ISO27001 certification, AES-256 encryption, SSO, and ongoing vulnerability management.
What does onboarding include?
The pricing page says onboarding includes a dedicated Customer Success Manager, AI model customization, admin and advocate training, strategic planning, and success metrics setup.
What parts of the talent marketing workflow does The Martec cover?
The site presents The Martec as a platform for employee-generated content, employee advocacy, recruiter content, and career-site conversion, with core, add-on, and services components.
Quick Facts
- Category
- AI-powered talent marketing platform
- Primary users
- Talent teams, employer branding teams, recruiters, and advocates
- Platform areas
- Employee content, advocacy, recruiter enablement, and website conversion
- Pricing model
- Core platform licenses for admin users plus optional add-ons
- Source domain
- themartec.com
- Setup
- No set-up fees are stated on the pricing page