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Selzy is an email marketing platform for bulk campaigns, with automation, segmentation, analytics, forms, and integrations in one service.

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Overview

Selzy is an email marketing platform for creating, sending, and tracking campaigns. The site positions it as a fast way to start selling with email, with a first campaign workflow that begins with importing contacts, building an email, and sending it in a few steps.

The product combines email creation, audience management, automation, analytics, and support services in one platform. Source pages also show related capabilities for SMS, chatbots, landing pages, forms, and API-based integrations, making it suitable for teams that want email marketing and adjacent messaging tools in one system.

Key features

Email builder and templates

Create emails with pre-made blocks, templates, drag-and-drop editing, or HTML code. The feature page also notes 140+ responsive templates.

AI-assisted content creation

Use AI tools to draft email copy, generate subject lines and CTAs, and create visuals for campaigns.

Campaign sending and automation

Send bulk email campaigns, set up drip flows, and build email workflows for recurring or triggered messages.

Analytics and reporting

Analyze campaign performance with statistics, clickmaps, aggregated reports, and Google Analytics integration.

Audience targeting and list growth

Segment audiences with 70+ criteria, personalize messages, and use forms or pop-ups to collect subscribers.

Integrations and API access

Connect Selzy through integrations, plugins, webhooks, SMTP API, or Web API for sending and data workflows.

Common use cases

  • Launch promotional email campaigns

    Use the email builder, templates, and AI writing tools to create campaign messages quickly, then send them to a contact list.

  • Automate lifecycle messaging

    Set up welcome series, reactivation messages, abandoned cart reminders, or other recurring flows with automation and drip campaigns.

  • Target and optimize audience segments

    Group contacts with segmentation rules, personalize content, and use analytics to compare how different audience segments respond.

  • Grow and route leads from forms

    Capture new subscribers with embedded forms and pop-ups, then connect those contacts to email workflows and CRM tools through integrations.

  • Integrate email into existing workflows

    Use the API, SMTP API, webhooks, or plugins to connect Selzy to existing systems and automate message delivery or data sync.

Pros and Cons

Pros

  • Offers email creation, sending, analytics, automation, and audience segmentation in one platform.
  • Supports a low-friction start with free usage information shown on the homepage.
  • Includes 24/7 support by chat, email, and phone, even on the free plan.
  • Provides many integration paths, including plugins, webhooks, SMTP API, and Web API.
  • Shows additional channels beyond email, including SMS and chatbots.

Cons

  • The source does not provide full pricing tables or detailed plan comparisons.
  • Some capabilities are only described at a summary level on the pages reviewed, so implementation depth is not clear from this evidence alone.

FAQ

What kind of product is Selzy?

Selzy is an email marketing platform for creating, sending, and tracking bulk email campaigns. The source also shows related tools for forms, pop-ups, automation, analytics, segmentation, SMS, chatbots, and API/integrations.

How does getting started work?

The site says you can launch a first email campaign in about 15 minutes by importing contacts, creating an email in the builder, and sending and tracking results. It also notes support for drag-and-drop editing and HTML code editing.

What integrations does Selzy support?

The feature pages and support sections show integrations with CRMs, CMS platforms, ecommerce tools, form builders, webhooks, and an API. Examples listed include HubSpot, Shopify, WordPress, Webflow, Wix, WooCommerce, Salesforce, and Facebook.

What support is available?

The homepage says support is available 24/7 by chat, email, and phone, even on the free plan. It also mentions campaign management help and free email marketing consulting.

Does Selzy have free and paid plans?

The source indicates a free starting option with 1,000 emails and 100 contacts per month, and a paid option starting at $7 per month. The features page also references unlimited contacts or unlimited emails as pricing directions, but the full plan structure is not shown here.

Quick Facts

Category
Email marketing platform
Primary use
Bulk email campaigns, automation, and list management
Free offering
1,000 emails and 100 contacts per month
Paid pricing shown
Starting at $7 per month
Integrations
CRMs, CMS platforms, ecommerce tools, form builders, webhooks, and APIs
Website
selzy.com