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Landbot is a no-code AI chatbot builder for websites and WhatsApp, helping teams qualify leads, support customers and connect chats to tools.

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Overview

Landbot is a no-code AI agent and chatbot builder for websites and WhatsApp. It is designed to help teams create interactive conversations that qualify leads, answer questions, route requests, and hand off to people when needed.

The product combines structured workflow building with AI-assisted setup and branded chat interfaces. According to the site, teams can start from templates or AI, connect external tools and data sources, and publish conversations that run on web or WhatsApp channels.

Core capabilities

No-code workflow builder

Create chatbot workflows with a visual builder instead of starting from code. The website page says you can build with conditional logic, formulas, rich media, and reusable blocks.

AI-assisted bot creation

Use AI to generate a workflow or support a structured conversation with AI Agents and AI assistants on paid plans. The homepage and pricing page both position AI as part of the builder.

Multi-channel deployment

Deploy bots on websites and WhatsApp, with plans that also reference Facebook Messenger and API use. Landbot adapts routing, UI, and delivery settings to the selected channel.

Integrations and API connections

Connect Landbot to external systems such as CRMs, OpenAI, Gemini, n8n, Zapier, webhooks, and custom APIs. The goal is to exchange data and trigger actions during the conversation.

Branded, embeddable chat experiences

Customize the conversation UI with templates, branding options, custom design, and flexible embedding. The website page also mentions full-page conversational experiences.

Analytics and handoff tools

Track, test, and improve bot performance with analytics, reports, drop-off analysis, and live insights on costs and response quality. The platform also includes team inbox and human takeover tools.

Common use cases

  • Website lead qualification

    Build interactive website journeys that qualify visitors in real time, replace static forms, and pass sales-ready leads to the right team member.

  • WhatsApp automation

    Automate WhatsApp conversations for customer communication, including service messages, opt-in flows, and campaign-style outreach on supported plans.

  • Customer support

    Create support assistants that handle common questions, reduce response time, and escalate to human agents when a conversation needs manual help.

  • Operational routing and data collection

    Use structured flows, templates, and analytics to collect customer details, guide choices, and keep internal teams aligned around conversation outcomes.

  • Rapid chatbot setup

    Launch faster by starting from templates or AI-generated workflows, then refine the flow with branding, integrations, and testing.

Pros and Cons

Pros

  • Supports both structured chatbot flows and AI-assisted building, which gives teams a mix of control and flexibility.
  • Covers important deployment surfaces for conversational lead capture and support, especially websites and WhatsApp.
  • Includes practical conversation tools such as templates, reusable blocks, human takeover, and team inbox support.
  • Connects with widely used tools and services, including CRMs, automation platforms, webhooks, and custom APIs.
  • Provides analytics and reporting to review drop-offs, test changes, and improve conversations over time.

Cons

  • The strongest evidence is centered on website and WhatsApp chatbots; other channel details are mentioned on pricing pages but not deeply explained on the source pages reviewed.
  • Some advanced capabilities, integration breadth, and team features are visible in pricing or product snippets rather than full feature documentation, so buyers may need to verify exact fit on the plan they choose.

FAQ

What is Landbot used for?

Landbot is a no-code builder for website and WhatsApp chatbots. It is designed to help teams launch conversational flows that qualify leads, support customers, and route conversations into their stack.

Which channels does Landbot support?

The source shows Landbot for website chatbots and WhatsApp automation, with AI Agents available on paid plans. It also supports chatbots for Facebook Messenger and API-based workflows on some plans.

Is there a free plan or trial?

The pricing page shows a free Sandbox plan, paid Starter, Pro, WhatsApp Pro, and Business plans, and a demo/contact-sales path for enterprise needs. WhatsApp plans are billed annually and the page notes a 20% discount for upfront yearly payment.

Do I need to code to use Landbot?

The website product page highlights no-code building, templates, human takeover, integrations, analytics, and flexible embedding options. These features are aimed at teams that want to build and refine chatbot workflows without starting from scratch.

Can teams collaborate in Landbot?

Landbot offers team-oriented features such as shared inboxes, routing, and support for multiple seats on paid plans. Higher tiers also add priority support and dedicated success management.

Quick Facts

Category
AI chatbot builder
Primary channels
Website and WhatsApp
Building style
No-code visual builder with AI assistance
Source domain
landbot.io
Pricing
Free Sandbox plan plus paid plans; enterprise contact sales
Team features
Team inbox, human takeover, seats on paid plans