Fello is a real estate CRM and AI follow-up platform built around Felix, an AI teammate that runs 1:1 outreach across email, text, and calls. It helps teams work their database, reactivate dormant contacts, and hand warmer leads to agents.
Fello is a real estate platform built around an AI teammate named Felix that runs 1:1 follow-up across email, text, and call. The homepage describes it as the “first AI teammate built for real estate” and says it brings a database to life so teams can work more of the contacts they already have.
The product centers on a living database that is updated continuously with contact, property, and behavioral signals. Felix then uses that context to reach out, continue conversations, and hand people off to agents when they are ready, while the pricing page shows tiered plans for Growth, Scale, and Enterprise.
Fello maintains a continuously updated database with real estate and consumer data, property intelligence, contact activity, notes, mentions, and AI-generated summaries so teams can work from current contact context.
Felix runs 1:1 outreach across text, calls, and email, and the pricing page separates those channels into Felix Nurture Emails, Felix Sales Agent, AI Calling, AI SMS, and AI Email.
The product highlights automatic handoffs to agents when a contact is ready, so Felix can work the conversation until a person should step in.
The pricing page includes AI-powered lead scoring, contact-to-owner matching, address enrichment, and AI-powered consumer dashboards to help prioritize contacts and identify ownership or property context.
The platform supports landing pages, lead capture widgets and forms, smart workflows, QR code marketing, and email/postcard sending for pipeline generation and nurture.
Pricing lists Workspace, Copilot seats, an iOS app, shared inbox options on higher tiers, and reporting for sales, nurture, and the living database.
Use Felix to re-engage old buyer leads, portal leads, and past clients that have gone quiet. The homepage shows dormant handoff examples, while the Felix page shows outreach to contacts who have had no recent activity or no reply.
Use the product when a contact shows a timely signal, such as equity crossing a threshold or a valuation request. The Felix page shows same-day outreach triggered by real-time property and life-event signals.
Use Felix to continue buyer conversations after a relevant event, such as a buyer mentioning a 401(k) down payment or asking for a walkthrough of equity. The site shows Felix building a follow-up strategy from the latest conversation context.
Use the team workflow when a conversation turns warm and needs a human agent. The product repeatedly emphasizes warm transfers and handoffs once a contact is ready to talk to a person.
Use the platform when your team needs a central place for enrichment, segmentation, and campaign execution. The pricing page combines living database features, landing pages, workflows, and reporting in one workspace.
Fello is positioned for real estate teams that want to run follow-up across their database without relying on manual agent outreach. The site describes Felix as the AI teammate that runs text, call, and email follow-up for the team.
The pricing page lists features for different plans, and the site says Felix can run follow-up across text, calls, and email. The public pages do not spell out a full integration list beyond app integrations and Zapier on the pricing page.
The pricing page says Felix can be added to any plan, while the core platform includes a living database, contact enrichment, lead scoring, and workflow tools. The most concrete pricing shown starts at $415 per month billed annually for Growth.
The site shows support for AI follow-up and handoffs, but it does not present Felix as fully replacing an agent. The product copy says Felix works follow-up and hands leads off when someone is ready.
The source pages do not provide a full setup walkthrough, but they do show Workspace, Copilot, an iOS app, and automated follow-up workflows. That suggests the product is designed for team use rather than a single-channel messenger.
