Visitor and campaign attribution
Use unique tracking numbers and dynamic number insertion to connect inbound calls with the visitor journey and marketing activity that generated them.
Infinity
Paid
Link inbound calls to campaigns, analyze transcripts and conversation outcomes, and send call signals to advertising, analytics and CRM tools.
O que é Infinity?
Infinity is a call-intelligence platform that connects phone conversations with marketing activity and business outcomes. Call Tracking provides the foundation: tracking numbers and dynamic number insertion associate inbound calls with the campaigns, channels, keywords or website journeys that led to them.
Conversation Analytics adds transcripts, summaries and AI categorization to identify questions, intent, objections and recurring themes. Smart Outcomes and Smart Match extend the workflow from call volume to outcome and revenue signals. Teams can share this context through advertising, analytics and CRM integrations, reports and dashboards.
It suits marketing teams that need to understand phone-led demand and share conversation insights with sales or customer-experience colleagues. The selected package and analysis capabilities determine the deployment; the published entry packages should not be assumed to include every advanced tool. Insights support investigation and campaign decisions rather than guaranteeing conversions or regulatory compliance.
O que Infinity pode fazer?
AI conversation insight
Produce transcripts, summaries and categories from analyzed calls to identify customer intent, objections, conversion barriers and emerging themes.
Searchable call content
Use Transcript Search to find calls containing particular words and investigate relevant conversations instead of listening through the entire collection.
Outcome and revenue context
Connect calls, lead outcomes and revenue through Smart Outcomes, Smart Match or CRM integrations to compare the value of enquiries, not just their count.
Connected reporting and signals
Send call data to supported advertising and analytics systems, and share reports or dashboards with marketing, sales and leadership teams.
Casos de uso
“Compare phone demand across campaigns”
Marketers can trace inbound calls to their sources, compare conversation quality or outcomes and use the resulting signals in paid-media decisions.
“Investigate customer objections”
Search transcripts and review themes to identify recurring questions, pricing concerns or process friction that could inform site content and campaign messaging.
“Bring phone outcomes into reporting”
Connect call, lead and revenue information with CRM or analytics data so phone activity is represented alongside online performance.
Perguntas frequentes
How does call-source attribution work?
Tracking numbers are assigned to marketing activity. Dynamic number insertion can show a visitor a unique number, allowing Infinity to connect the resulting inbound call to that visitor's digital journey, campaign, channel or keyword.
What does Conversation Analytics produce?
It analyzes calls into transcripts, summaries, categories and trends. Transcript Search helps locate conversations containing selected words, while intent and outcome analysis can surface questions or barriers for teams to investigate.
Which marketing systems are listed in the packages?
In the US, Essentials supports Google Analytics and Google, Microsoft and Meta ads accounts. Pro extends access to the integration suite; Enterprise offers broader integration and API options. Choose connections and capabilities for the package being deployed.
How are the packages charged?
In the US, Essentials and Pro have monthly-rolling contracts and call-usage rates of $0.20 and $0.15 per call respectively. Enterprise is priced on application. Those are usage rates, not a complete deployment quote; the required package and capabilities also need to be scoped.
Informações rápidas
- Primary users
- Marketing teams and colleagues analyzing phone-led customer journeys
- Inputs
- Call activity, visitor journeys, recordings and connected outcome data
- Outputs
- Attribution reports, conversation insights and marketing signals
- Core functions
- Call Tracking, Conversation Analytics, Smart Outcomes and Smart Match
- Delivery
- Cloud platform with integrations and package-based capabilities
- Purchase model
- Paid packages and call usage; Enterprise quoted
Análise de tráfego de Infinity
Os dados de tráfego são apenas para referência.
- Classificação do domínio
- 12
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