Cross-platform data collection
Collect customer activity through web, mobile, and server-side tracking for analysis in one platform.
B2Metric
Paid
AI-powered customer data and product analytics for behavior tracking, predictive segmentation, campaigns, and controlled experiments.
O que é B2Metric?
B2Metric is a customer data and product analytics platform that collects web, mobile, and server-side activity for analysis and activation. Teams can examine funnels, flows, retention, cohorts, and session replays, then build audiences and run campaigns. Predictive capabilities include churn and lifetime-value models and recommendations for the next offer, product, or channel. Their availability depends on the edition or add-ons.
Its JavaScript Web SDK automatically tracks page views, sessions, and single-page-app route changes. Other event groups are enabled through configuration, and custom events must be sent with the parameters your team defines. Server-side A/B Test supports traffic allocation, gradual rollouts, stable user assignment, and statistical reports across web, mobile, and backend systems; that module is currently in beta.
Go targets startups and small teams needing core tracking, analytics, and campaigns. Higher editions add predictive segmentation, journey orchestration, experimentation, and broader administration. Software pricing is quoted for the edition, tracked users, action-credit usage, and selected extras. Check your data collection and messaging permissions, feature scope, and delivery costs before rollout; predictive results and experiment reports require interpretation rather than guaranteeing conversion gains.
O que B2Metric pode fazer?
Funnel and journey analysis
Visualize multi-step user journeys, identify drop-off points, and examine conversion paths using event, parameter, date, user, and platform filters.
Audience and retention analysis
Analyze retention, cohorts, and audience behavior. Higher editions add dynamic, predictive, and RFM segments for comparing and targeting customer groups.
Campaign management
Create and manage push, web push, email, and SMS campaigns for audience activation and re-engagement.
Web SDK instrumentation
Automatically capture page views, sessions, and SPA route changes. Enable other event groups as needed and send custom events with your own parameters; these custom interactions are not automatically inferred.
Server-side A/B testing
Use the beta A/B Test module across web, mobile apps, and backend systems with traffic allocation, gradual rollouts, hash-based user bucketing, and statistical reporting. SDK integration is required; module access depends on the edition.
Predictive customer decisioning
Use available churn, lifetime-value, and propensity models to prioritize audiences and recommend the next offer, product, or channel. Predictive modules and decisioning are included in higher editions or offered as add-ons.
Casos de uso
“Conversion funnel optimization”
Analyze stages such as add-to-cart and purchase completion to find where users leave and prioritize changes to the customer journey.
“Behavior-based re-engagement”
Use retention, cohort, audience, or RFM analysis to identify user groups and support targeted push, web push, email, or SMS campaigns.
“Website and SPA instrumentation”
Add the Web SDK for automatic page-view, session, and route-change data, then instrument product-specific custom events to understand interactions that matter to your team.
“Risk-controlled feature rollout”
Use the beta experimentation module to expose a checkout flow, onboarding change, or recommendation algorithm to a controlled audience before a broader release. Gradual exposure helps manage rollout risk; it does not eliminate it.
“Cross-platform product experimentation”
Run the same experimentation workflow across web, mobile, and backend environments, then compare conversion, ARPU, or usage metrics.
Perguntas frequentes
What types of activity can B2Metric track?
B2Metric supports web, mobile, and server-side data collection. The Web SDK automatically captures page views, sessions, and SPA route changes. Additional event groups need configuration, and your team sends custom events with the relevant parameters.
What can the Funnel feature show?
Funnel analyzes movement through defined stages, such as adding an item to a cart or completing a purchase, and highlights completion and drop-off points.
Where can B2Metric A/B tests run?
The beta A/B Test module supports server-side experiments across web, mobile apps, and backend systems. Integrate the SDK, define the metrics and audience, and use the reports to evaluate changes. Confirm beta access and the selected edition before adoption.
Does B2Metric support gradual rollouts?
Yes. Experiments can use configurable traffic allocation and staged rollout steps before exposing a change to the full audience.
Which edition should a small team choose?
Go provides core tracking, funnels, retention, cohorts, session replay, and campaigns for startups and small teams. Growth adds predictive segments, journey orchestration, and A/B testing. Get a quote based on tracked users, action credits, and add-ons; messaging carrier and Meta charges are separate delivery costs.
Informações rápidas
- Category
- Customer data and product analytics platform
- Tracking
- Web, mobile, and server-side
- Experimentation
- Beta server-side A/B Test for web, mobile, and backend
- Web SDK
- Automatic page views, sessions, and SPA routes; configured event groups and explicitly sent custom events
- Campaign channels
- Push, web push, email, and SMS
- Access and pricing
- Quoted Go, Growth, Pro, and Enterprise editions; feature and usage limits vary
Análise de tráfego de B2Metric
Os dados de tráfego são apenas para referência.
- Classificação do domínio
- 47
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