Zuko

Zuko is a form analytics and optimization platform that shows why visitors abandon forms and checkouts with field-level tracking and journey analysis.

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Overview

Zuko is a form analytics and optimization platform for websites that need to understand why visitors start but do not finish forms and checkouts. The product focuses on capturing behaviour across form journeys so teams can identify where users struggle, abandon, or return to inputs.

The site positions Zuko as easy to set up, with tracking that works across most web forms and third-party form or checkout providers. It also includes AI-powered summaries of abandonment patterns, optional session replay, and a separate Agent Score product for checking whether forms and checkouts are ready for AI assistants.

Core features

Overview stats and trend tracking

See visits, starters, completions, completion-rate changes, completion time, and field returns over time, grouped by hour, day, week, or month.

Field-level metrics

Inspect each field to see where visitors abandon, return to inputs, and spend time, so friction points are easier to pinpoint.

Session explorer

Search and filter individual sessions to study completed and abandoned journeys and compare how visitors move through a form.

Event and attribute tracking

Add custom attributes and events such as source, basket size, device version, or error messages, then filter form metrics by that context.

Funnel reports

Build step-based funnel reports to see progression, abandonment, and time spent at each stage of a form.

Behaviour alerts

Set hourly behaviour alerts based on unusual metric changes, with recurring notifications for form issues.

Common use cases

Improve lead form completion
Marketing and growth teams can review where people abandon lead, demo, or signup forms and use field-level data to prioritize fixes.
Diagnose checkout issues
Ecommerce teams can analyze checkout friction, compare journeys, and use optional session replay to investigate where buyers drop out.
Monitor form performance
Product or operations teams can monitor form health over time, set alerts for unusual drops, and catch broken or underperforming forms early.
Segment form data by context
Analytics teams can enrich form reporting with attributes and events such as source, device version, or error messages to segment behavior.
Assess AI-agent readiness
Teams exploring automation can use Agent Score to see where AI assistants struggle with forms and checkouts before rolling out changes.

Pros and Cons

Pros

Tracks form behaviour with field-level detail, not just aggregate conversion numbers.
Supports completed and abandoned session analysis for cleaner troubleshooting.
Works with most web forms and third-party providers according to the homepage.
Can be started without developer-heavy setup, using two tags.
Offers hourly alerts and context-rich reporting for ongoing monitoring.

Cons

Session replay is an optional add-on on monthly plans rather than included in every plan.
The public sources do not spell out full setup requirements, reporting limits, or every supported integration.
Agent Score is priced separately from the main analytics plans.

FAQ

How is Zuko set up?

Zuko is set up by installing two tags, and the homepage says it can start tracking within minutes with no developer needed. The pricing page also notes implementation support on higher plans.

What does Zuko track?

The source describes Zuko as a form analytics and session replay platform for understanding why visitors abandon forms and checkouts. It collects form behavior data rather than the personal information entered into the form.

Which platforms does Zuko work with?

Yes. The homepage says Zuko works with most web forms and third-party providers, including Jotform, Shopify, HubSpot, Magento, Pardot, WordPress, and BigCommerce.

How is Zuko priced?

Zuko offers monthly analytics plans, a one-off sample pricing option, and a separate Agent Score audit product. Monthly plans include different session allowances and optional session replay add-ons.

Is Zuko privacy-friendly?

The source says Zuko does not store personal information or IP addresses and is GDPR compliant by design. It is also described as working within more complex security processes for financial services organisations.