Walnut

Walnut is an AI-powered interactive demo platform that helps revenue teams create clickable product experiences, personalize demos, and track engagement without relying on a live product environment.

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What Walnut does

Walnut is an AI-powered interactive demo platform for go-to-market teams. It helps sales, presales, marketing, customer success, and enablement teams create clickable product experiences that prospects can explore without entering a live product environment.

The platform centers on guided demos, AI-assisted creation, and engagement analytics. The site says teams use Walnut to personalize demos, capture product walkthroughs quickly, track viewer behavior, and connect demo activity back to sales and marketing systems.

Walnut also supports broader presentation and deployment needs, including playlists, offline demos, translations, SSO, white labeling, and native video capture for workflows that benefit from a mix of interactive and recorded content.

On the pricing page, Walnut offers tiered plans for teams starting guided demo work, scaling tailored demos, and standardizing demo operations across larger organizations. The site presents self-serve pricing alongside a custom enterprise option.

Core capabilities

AI-assisted demo creation

Build demos with AI Mode from a single prompt or use StoryCaptureAI to create a demo by clicking through your product and narrating the flow.

Fast content editing

Edit demos quickly with AI suggestions and bulk changes so teams can update content without engineering or design help.

Interactive demo delivery

Let buyers explore guided, clickable demos at their own pace with playlists, choose-your-own-adventure flows, and autoplay experiences.

Demo analytics and insights

Track engagement, drop-off points, and demo performance with analytics and AI-powered insights to understand what prospects do inside the demo.

Audience-ready delivery

Adapt demos for different audiences with prospect personalization, translations, offline access, SSO, and white-label branding options.

CRM and marketing integrations

Connect demo engagement data and workflows with tools such as Salesforce, HubSpot, Outreach, Slack, Zapier, Marketo, and Pardot.

Where Walnut fits

Post-call selling
Sales teams can send interactive product demos after discovery calls or embed them in the buying journey so prospects can explore the product on their own time.
Presales demo support
Presales and sales engineering teams can build realistic demos quickly, reuse them across opportunities, and reduce dependence on live demo environments.
Website and campaign demos
Marketing teams can use demos on the website or in campaigns to show product value before a prospect speaks with sales.
Customer onboarding and success
Customer success and onboarding teams can create curated product journeys for customers, helping them learn features and reach value faster.
Sales enablement
Enablement teams can standardize demo stories, translations, and presentation flows so teams deliver a more consistent experience across regions and presenters.

Pros and Cons

Pros

Creates interactive demos without requiring a live environment.
Supports AI-assisted demo building and editing, which can reduce manual setup work.
Provides engagement analytics and AI-powered insights to help teams refine demos.
Integrates with common CRM, sales, and marketing tools.
Supports personalization, translations, offline access, SSO, and white labeling for different audience needs.

Cons

The site gives only limited detail on implementation requirements, so fit for very specific workflows may still need confirmation during evaluation.
Some advanced capabilities are tiered by plan, so smaller teams may need to compare plan contents carefully before choosing a subscription.

FAQ

What is Walnut used for?

Walnut creates self-guided, clickable product experiences that prospects can explore without accessing a live environment. The platform is designed for revenue teams that need to share product value in sales, presales, marketing, customer success, and enablement workflows.

How does Walnut help teams create demos?

Walnut’s AI Mode can generate and edit demos from a single prompt, while StoryCaptureAI creates demos by clicking through the product and narrating. The site also says no code or design skills are required.

Does Walnut integrate with sales and marketing tools?

Yes. The pricing page lists Salesforce, HubSpot, Outreach, Slack, Zapier, HubSpot Marketing tools such as Marketo and Pardot, and other workflow connections. It also says demo engagement data syncs to CRM systems, including Salesforce and HubSpot.

What does Walnut pricing look like?

The pricing page shows self-serve paid plans starting with Ignite at $575 per month billed annually, plus Accelerate and custom Scale pricing. The site also offers Book a demo and Get started paths.

Can Walnut include video in demos?

Walnut supports native video capturing alongside interactive HTML elements, which the site says is useful for showing third-party integrations or workflows that are easier to explain with video while keeping the core demo interactive.

Quick Facts

Category: Interactive demo platform
Primary users: Sales, presales, marketing, customer success, and enablement teams
Deployment: Cloud-based software with offline demo support
Integrations: Salesforce, HubSpot, Outreach, Slack, Zapier, Marketo, Pardot
Pricing: Paid plans with self-serve pricing and custom enterprise option
Website: walnut.io